Optimal Aging
Are you a gym owner, personal trainer, or wellness professional looking to grow your business by attracting more clients over 50? Welcome to The Optimal Aging Podcast — your go-to resource for marketing, messaging, and member retention strategies tailored to the powerful 50+ demographic.
Hosted by Jay Croft, founder of Prime Fit Content and longtime fitness writer, this podcast delivers real-world tips, expert interviews, and smart content strategies to help you:
- Stand out in a crowded fitness market
- Connect with older clients who value quality
- Build trust through storytelling and clarity
- Keep members engaged and coming back
Whether you're launching a new studio or want to grow a thriving community of active agers, you'll find practical, proven advice here — every week.
💡 Topics include:
• Fitness marketing for adults 50+
• Email, video, and blog content that actually works
• Branding, storytelling, and building trust
• Retention strategies for gyms and training studios
• Trends in wellness, longevity, and brain health
Subscribe now and learn how to build a better fitness business — by helping people age well and live better.
Visit: https://primefitcontent.com
Optimal Aging
Virtual Reality Is Connecting older Adults with Each Other, Travel, Fitness and More, with Kyle Rand of Rendever
I have been all about Virtual Reality fitness lately. I got my own headset at Christmas, and another one right away for my 85-year-old mother after she expressed interest in mine. (That's us on Christmas morning, above.)
And I recently wrote an article for WebMD about the fitness applications of Virtual Reality, including the popular Supernatural apron the Oculus Quest 2 headset that has me and countless other people addicted to immersive workouts that are both fun and effective.
For that story, I interviewed a lot of people int heir 50s and 60s who picked up a VR headset out of curiosity and stuck with the fun workouts when they realized it was helping them lose weight and feel better.
Of course, VR is capable of so much more than that, including solutions for older people living in senior communities.
So I was really fired up to interview Kyle Rand, cofounder and CEO of Rendever, a VR platform that’s improving the aging process by bringing the outside world to seniors, combatting social isolation, improving mental health and memory, physical health and more.
This week on the Optimal Aging podcast, Kyle shares the powerful personal story that got him involved in helping seniors stay socially connected. He describes the growth of the Rendever platform and even peaks a bit into the future to see where this is all going.
I’m all in. You might be too after listening to this. Here’s my conversation with Kyle Rand of Rendever. LISTEN HERE.
Resources and Links
Naamly -- Support our advertiser, who helps you keep in touch with your members
