Optimal Aging
Are you a gym owner, personal trainer, or wellness professional looking to grow your business by attracting more clients over 50? Welcome to The Optimal Aging Podcast — your go-to resource for marketing, messaging, and member retention strategies tailored to the powerful 50+ demographic.
Hosted by Jay Croft, founder of Prime Fit Content and longtime fitness writer, this podcast delivers real-world tips, expert interviews, and smart content strategies to help you:
- Stand out in a crowded fitness market
- Connect with older clients who value quality
- Build trust through storytelling and clarity
- Keep members engaged and coming back
Whether you're launching a new studio or want to grow a thriving community of active agers, you'll find practical, proven advice here — every week.
💡 Topics include:
• Fitness marketing for adults 50+
• Email, video, and blog content that actually works
• Branding, storytelling, and building trust
• Retention strategies for gyms and training studios
• Trends in wellness, longevity, and brain health
Subscribe now and learn how to build a better fitness business — by helping people age well and live better.
Visit: https://primefitcontent.com
Optimal Aging
Preaching the Power of Content in Growing Your Gym, with Business Coach Chris Cooper
Chris Cooper is a veteran coach of fitness businesses. And he’s as much an evangelist for content as I am.
He says just 5 percent of the gyms he’s worked with consistently share content – through channels like Facebook, blogs, and email newsletters.
“Everybody has a platform. Everybody has amplifiers. Anybody can do it,” Chris says. “We’ve worked with over 2,000 gyms now, and I’d say that fewer than 100 have been good at consistently publishing media.”
Chris is a gym owner, author, and business mentor based in Ontario. He’s also been a writer and a CrossFit media director. And he is as prolific a writer and publisher as you will find in fitness.
He says gym owners are so overwhelmed by their businesses that they assume telling their own stories is the least important part of their job. We all know this is true.
But Chris says it’s one of the most important – and I couldn’t agree more.
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