Optimal Aging
Are you a gym owner, personal trainer, or wellness professional looking to grow your business by attracting more clients over 50? Welcome to The Optimal Aging Podcast — your go-to resource for marketing, messaging, and member retention strategies tailored to the powerful 50+ demographic.
Hosted by Jay Croft, founder of Prime Fit Content and longtime fitness writer, this podcast delivers real-world tips, expert interviews, and smart content strategies to help you:
- Stand out in a crowded fitness market
- Connect with older clients who value quality
- Build trust through storytelling and clarity
- Keep members engaged and coming back
Whether you're launching a new studio or want to grow a thriving community of active agers, you'll find practical, proven advice here — every week.
💡 Topics include:
• Fitness marketing for adults 50+
• Email, video, and blog content that actually works
• Branding, storytelling, and building trust
• Retention strategies for gyms and training studios
• Trends in wellness, longevity, and brain health
Subscribe now and learn how to build a better fitness business — by helping people age well and live better.
Visit: https://primefitcontent.com
Optimal Aging
Remember to Keep Workouts Fun for People Over 50 If You Want to Build Steady Habits.
Oliver Wendell Holmes famously said, “We don’t quit playing because we grow older; we grow older because we quit playing.”
But what does “fun” mean when we’re talking about fitness for people over 50?
It might mean perkiness among group fitness instructors for some folks. But I think it really means engagement – are you speaking to people in ways that are relevant? That indicate that you appreciate them as older individuals? That connect your values to your community?
Here are some great examples of how to go about it.
Resources and Links
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