Optimal Aging
Are you a gym owner, personal trainer, or wellness professional looking to grow your business by attracting more clients over 50? Welcome to The Optimal Aging Podcast — your go-to resource for marketing, messaging, and member retention strategies tailored to the powerful 50+ demographic.
Hosted by Jay Croft, founder of Prime Fit Content and longtime fitness writer, this podcast delivers real-world tips, expert interviews, and smart content strategies to help you:
- Stand out in a crowded fitness market
- Connect with older clients who value quality
- Build trust through storytelling and clarity
- Keep members engaged and coming back
Whether you're launching a new studio or want to grow a thriving community of active agers, you'll find practical, proven advice here — every week.
💡 Topics include:
• Fitness marketing for adults 50+
• Email, video, and blog content that actually works
• Branding, storytelling, and building trust
• Retention strategies for gyms and training studios
• Trends in wellness, longevity, and brain health
Subscribe now and learn how to build a better fitness business — by helping people age well and live better.
Visit: https://primefitcontent.com
Optimal Aging
How to Help Active Agers Stay 'In Control at 50+' in Fitness, Finance and More, with Author Kerry Hannon.
Did you know that two-thirds of workers over 50 and almost 80 percent of the self-employed don’t plan to retire at 65? That’s according to a study in December 2020, but only 1 in 5 said the pandemic had delayed their exit from the daily workforce.
But the same survey found just 62 percent of us are focused on staying healthy so we can keep working.
And look, if you’re going to keep working, or if you’re looking for a job, then you need to stay in shape – with the strength, endurance, agility and social competence that’s required.
A new book aims to help us navigate today’s job market, “In Control at 50-Plus: How to Succeed in the New World of Work” by Kerry Hannon.
Hannon lays out why we’re working later in life nowadays, the challenges older workers face, and strategies for re-entering the workforce or finding a new job.
She joins this week’s episode of the Optimal Aging podcast to talk about all this and more.
Resources and Links
Naamly -- Support our advertiser, who helps you keep in touch with your members
