Optimal Aging
Are you a gym owner, personal trainer, or wellness professional looking to grow your business by attracting more clients over 50? Welcome to The Optimal Aging Podcast — your go-to resource for marketing, messaging, and member retention strategies tailored to the powerful 50+ demographic.
Hosted by Jay Croft, founder of Prime Fit Content and longtime fitness writer, this podcast delivers real-world tips, expert interviews, and smart content strategies to help you:
- Stand out in a crowded fitness market
- Connect with older clients who value quality
- Build trust through storytelling and clarity
- Keep members engaged and coming back
Whether you're launching a new studio or want to grow a thriving community of active agers, you'll find practical, proven advice here — every week.
💡 Topics include:
• Fitness marketing for adults 50+
• Email, video, and blog content that actually works
• Branding, storytelling, and building trust
• Retention strategies for gyms and training studios
• Trends in wellness, longevity, and brain health
Subscribe now and learn how to build a better fitness business — by helping people age well and live better.
Visit: https://primefitcontent.com
Optimal Aging
Why the Fitness Business Association Went All-Virtual for Conferences, and How Fitness Businesses Are Evolving. With Josh Leve
When I started writing in the fitness industry a few years ago, the Association of Fitness Studios was one of the first organizations I found.
I went to its conference, met its leader, Josh Leve and his father, the later Chuck Leve, and made countless connections that have served me ever since.
So many people in the industry can say the same thing about the organization, which has been rebranded as the fitness Business Association, and Chuck and his family.
Now, as we’re all getting back to normal more or less, I wanted to check in with Chuck and have him share how the FBA has changed, and not just in name.
The organization has gone all-virtual in its conferences, and they’re even having one this week, June 3-4 that you can sign up for for free at fbasucceed.com
A lot of people can relate to how Josh has led the FBA’s evolution, and I know you’ll get a lot out of our conversation. Enjoy.
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