Optimal Aging
Are you a gym owner, personal trainer, or wellness professional looking to grow your business by attracting more clients over 50? Welcome to The Optimal Aging Podcast — your go-to resource for marketing, messaging, and member retention strategies tailored to the powerful 50+ demographic.
Hosted by Jay Croft, founder of Prime Fit Content and longtime fitness writer, this podcast delivers real-world tips, expert interviews, and smart content strategies to help you:
- Stand out in a crowded fitness market
- Connect with older clients who value quality
- Build trust through storytelling and clarity
- Keep members engaged and coming back
Whether you're launching a new studio or want to grow a thriving community of active agers, you'll find practical, proven advice here — every week.
💡 Topics include:
• Fitness marketing for adults 50+
• Email, video, and blog content that actually works
• Branding, storytelling, and building trust
• Retention strategies for gyms and training studios
• Trends in wellness, longevity, and brain health
Subscribe now and learn how to build a better fitness business — by helping people age well and live better.
Visit: https://primefitcontent.com
Optimal Aging
This Brooklyn Couple Is Helping Active Agers Find the Right Place to Retire. What They're Finding Might Surprise You. Ep. 71.
Gil Chan and Gene Preudhomme are married New Yorkers, both lawyers by training, one retired and the other counting the days.
Like a lot of people right around 60, they’re thinking about where they want to live in retirement.
But this couple did more than just think about it.
They created a podcast about their search, called Retire There with Gil and Gene. Each episode spotlights a retiree in a different location — from the predictable to the obscure, from the ordinary to the curious.
Florence, Italy, anyone?
How about Lake Worth, Florida?
Austin Texas — or Lisbon, Portugal
They’ve interviewed dozens of folks and gleaned a lot of insight into what people are looking for in a retirement destination.
Things like affordable homes and available healthcare, sure — but also physical activities, and access to nature, travel, and social opportunities.
It’s fun to think about an active retirement, and it was a blast talking to these two characters about the topic, too. And since retirement is central to optimal aging, I know you’ll get a lot out of it, too.
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