Optimal Aging
Are you a gym owner, personal trainer, or wellness professional looking to grow your business by attracting more clients over 50? Welcome to The Optimal Aging Podcast — your go-to resource for marketing, messaging, and member retention strategies tailored to the powerful 50+ demographic.
Hosted by Jay Croft, founder of Prime Fit Content and longtime fitness writer, this podcast delivers real-world tips, expert interviews, and smart content strategies to help you:
- Stand out in a crowded fitness market
- Connect with older clients who value quality
- Build trust through storytelling and clarity
- Keep members engaged and coming back
Whether you're launching a new studio or want to grow a thriving community of active agers, you'll find practical, proven advice here — every week.
💡 Topics include:
• Fitness marketing for adults 50+
• Email, video, and blog content that actually works
• Branding, storytelling, and building trust
• Retention strategies for gyms and training studios
• Trends in wellness, longevity, and brain health
Subscribe now and learn how to build a better fitness business — by helping people age well and live better.
Visit: https://primefitcontent.com
Optimal Aging
'You Look Good for Your Age' and the 4 Types of Over-50 Fitness Consumer. Ep. 72
In my business, Prime Fit Content, I help fitness professionals who want to reach the over-50 market. But is “over 50” actually a niche?
I don’t think so.
There are too many people over 50 to tie them all together in a sweeping generalization. In the United States alone, we’re talking 100 million people! And the populations are similar throughout the Western world, in countries like Canada, the United Kingdom and Australia.
But as an umbrella, it’s still useful – to me, to you, and to your clients and subscribers.
As long as you’re aware of the diversity under it -- the main differences among people in this demographic and decide which of those you want to service. Can you service all of them? Can you market to all of them with success?
I have identified four categories of over-50 fitness consumers, broadly speaking. Listen to this week’s episode for the full monty. Thanks.
Highlights
2:15 -- Unconscious ageism is easy to commit
4:35 -- Don't be afraid of focus
7:10 -- The diversity of the big four categories of active agers
Resources and Links
Prime Fit Content – Raise your profile as the over-50 fitness expert
Naamly -- Support our advertiser, who helps you keep in touch with your members
