Optimal Aging
Are you a gym owner, personal trainer, or wellness professional looking to grow your business by attracting more clients over 50? Welcome to The Optimal Aging Podcast — your go-to resource for marketing, messaging, and member retention strategies tailored to the powerful 50+ demographic.
Hosted by Jay Croft, founder of Prime Fit Content and longtime fitness writer, this podcast delivers real-world tips, expert interviews, and smart content strategies to help you:
- Stand out in a crowded fitness market
- Connect with older clients who value quality
- Build trust through storytelling and clarity
- Keep members engaged and coming back
Whether you're launching a new studio or want to grow a thriving community of active agers, you'll find practical, proven advice here — every week.
💡 Topics include:
• Fitness marketing for adults 50+
• Email, video, and blog content that actually works
• Branding, storytelling, and building trust
• Retention strategies for gyms and training studios
• Trends in wellness, longevity, and brain health
Subscribe now and learn how to build a better fitness business — by helping people age well and live better.
Visit: https://primefitcontent.com
Optimal Aging
How This Atlanta Gym Included People Over 50 and Recently Celebrated a Milestone Anniversary. Ep. 74
In these days of big box gyms, boutique proliferation and, you know, global pandemics, it’s worth celebrating anytime an independent, neighborhood gym makes it 20 years.
And Urban Body Fitness here in Atlanta just hit that milestone.
I’ve been going to Urban Body since it was called something else and owned by someone else — envisioned initially as a gym for gay men — mostly in their 30s, professional, white and fabulous.
But when Rad Slough bought the gym and rechristened it Urban Body Fitness, he soon set about expanding its mission to include all kinds of people from the prosperous and diverse residents of the neighborhood.
Over the years, it has evolved to include people of all orientations, races, genders and — yes — ages. Because Rad smartly realized that older people were the best way to fill up his gym during the typically slow hours of 9 am to 3 pm.
As a longtime client, I have enjoyed watching this unfold. And as a marketer of fitness over 50, I’ve been fascinated to see it. Urban Body is by no means an over-50 gym. But Rad works hard to include older people in his marketing and community outreach. Some of his trainers have special interests in working with older people of all physical conditions; at least 3 or 4 of them are over 50, themselves. The atmosphere is welcoming but not condescending, and that’s by design.
Highlights
4:00 -- The effect of a 'big box' competitor moving in
7:20 -- Why he's a paid Google advertiser
15:40 -- Broadening his gym's appeal to include the over-50 market
22:50 -- Knowing your neighborhood
28:20 -- Creating a welcoming atmosphere
Resources and Links
Prime Fit Content – Engage the over-50 market
Naamly – Support our advertiser, who helps you keep in touch with your members
