Optimal Aging
Are you a gym owner, personal trainer, or wellness professional looking to grow your business by attracting more clients over 50? Welcome to The Optimal Aging Podcast — your go-to resource for marketing, messaging, and member retention strategies tailored to the powerful 50+ demographic.
Hosted by Jay Croft, founder of Prime Fit Content and longtime fitness writer, this podcast delivers real-world tips, expert interviews, and smart content strategies to help you:
- Stand out in a crowded fitness market
- Connect with older clients who value quality
- Build trust through storytelling and clarity
- Keep members engaged and coming back
Whether you're launching a new studio or want to grow a thriving community of active agers, you'll find practical, proven advice here — every week.
💡 Topics include:
• Fitness marketing for adults 50+
• Email, video, and blog content that actually works
• Branding, storytelling, and building trust
• Retention strategies for gyms and training studios
• Trends in wellness, longevity, and brain health
Subscribe now and learn how to build a better fitness business — by helping people age well and live better.
Visit: https://primefitcontent.com
Optimal Aging
'Medically Prescribed Fitness' Could Be Key in Linking Healthcare and Exercise. With Brian Prendergast of MedFit Care. Ep 75.
The Medfit Network has been promoting the idea that “fitness is medicine” for a long time. And now, the organization has launched MedFit Care to reduce the cost, a common barrier that too many people rely on to avoid taking care of themselves, and to involve doctors in prescribing medical fitness.
MedFit and others have been working to marry healthcare and fitness, and now with MedFit Care, participants can use tax-free or tax-deductible dollars to pay for fitness services prescribed by a doctor.
The idea is that A MedFit Care physician can write a medically necessary exercise prescription that can be used with your MedFit Care fitness professional, who understands your unique needs and can help improve your health and quality of life.
One of MedFit’s leaders is here to discuss all this on today’s episode of the Optimal Aging Podcast. Brian Prendergast is a longtime member of the fitness industry, as founder and president of High Five Health and Fitness, a trainer, wellness coach and podcast cohost, with Christine Conti, of Two Fit Crazies and a Microphone.
This is all interesting, frontier-level stuff, and I know you’ll be interested by what Brian has to share. Enjoy.
Highlights Index
4:10 -- A 'large Rolodex' of medical fitness professionals
11:20 -- Using pre-tax dollars to pay for 'medically necessary exercise'
14:30 -- Lowering the barrier of cost
21:30 -- Several hundred trainers are certified for the program
26:20 -- 'Fitness is medicine'
Resources and Links
MedFitCare.org
Brian’s email: brian@medfitcare.org
MedFit email: info@medfitcare.org
Brian on LinkedIn
Prime Fit Content – Engage the over-50 market
Naamly – Support our advertiser, who helps you keep in touch with your members
