Optimal Aging
Are you a gym owner, personal trainer, or wellness professional looking to grow your business by attracting more clients over 50? Welcome to The Optimal Aging Podcast — your go-to resource for marketing, messaging, and member retention strategies tailored to the powerful 50+ demographic.
Hosted by Jay Croft, founder of Prime Fit Content and longtime fitness writer, this podcast delivers real-world tips, expert interviews, and smart content strategies to help you:
- Stand out in a crowded fitness market
- Connect with older clients who value quality
- Build trust through storytelling and clarity
- Keep members engaged and coming back
Whether you're launching a new studio or want to grow a thriving community of active agers, you'll find practical, proven advice here — every week.
💡 Topics include:
• Fitness marketing for adults 50+
• Email, video, and blog content that actually works
• Branding, storytelling, and building trust
• Retention strategies for gyms and training studios
• Trends in wellness, longevity, and brain health
Subscribe now and learn how to build a better fitness business — by helping people age well and live better.
Visit: https://primefitcontent.com
Optimal Aging
How Fitness Helped Save This Bodybuilding Gym Owner's Life in a Medical Crisis. Ep. 77
Have you ever had a near-death experience? I haven't. But Ricky Banks has.
Ricky is a 57-year-old gym owner and bodybuilder near Atlanta. He's in spectacular physical condition and enjoys a healthy lifestyle.
But earlier this year, Ricky was rushed to a hospital, where he spent a few days in a coma while doctors tried to stop severe stomach bleeding. They gave him 50-50 odds of surviving - -and when it was all over, they told Ricky that his fitness level helped save his life.
Now, you don't have to be a spectacularly buitl fitness professioanl for this to apply to you, too -- or to your vast audience of prospects and customers. It's a simple fact that staying in shape -- with basics like an appropriate weight and healthy blood pressure -- help us survive medical emergencies.
And after 50, we're more likely to face those -- from ER visits to planned joint replacements.
So, listen to Ricky tell his story today, and let it remind you of the LITERALLY life-saving work that you do every day. Take that message out to your community. You never know how far it will reach. Here's my conversation with Ricky.
Resources and Links
Prime Fit Content – Engage the over-50 market
Naamly – Support our advertiser, who helps you keep in touch with your members
