Optimal Aging
Are you a gym owner, personal trainer, or wellness professional looking to grow your business by attracting more clients over 50? Welcome to The Optimal Aging Podcast — your go-to resource for marketing, messaging, and member retention strategies tailored to the powerful 50+ demographic.
Hosted by Jay Croft, founder of Prime Fit Content and longtime fitness writer, this podcast delivers real-world tips, expert interviews, and smart content strategies to help you:
- Stand out in a crowded fitness market
- Connect with older clients who value quality
- Build trust through storytelling and clarity
- Keep members engaged and coming back
Whether you're launching a new studio or want to grow a thriving community of active agers, you'll find practical, proven advice here — every week.
💡 Topics include:
• Fitness marketing for adults 50+
• Email, video, and blog content that actually works
• Branding, storytelling, and building trust
• Retention strategies for gyms and training studios
• Trends in wellness, longevity, and brain health
Subscribe now and learn how to build a better fitness business — by helping people age well and live better.
Visit: https://primefitcontent.com
Optimal Aging
Exercise vs. Dementia Part 2: How a Fitness Studio Launched with Its Unique Mix of Physical and Brain Exercise. Ep. 78
We talk here every week about how fitness and health businesses can communicate their messages to the over-50 market. And one of the most fascinating topics we’ve ever covered is the connection between physical exercise and brain health. Despite tons of research solidifying the connection, most people probably still don’t know that they can lower their chances of cognitive decline and even dementia through exercise.
Back in July 2021, I spoke with the folks behind Activate, a studio being developed in Cincinnati that combines physical exercise and brain exercise in a way that might be unique today but should become more common as we move forward. It just makes so much sense.
Since July 2021, they’ve had their soft opening and they’re about to have their grand opening this month, September 2022. The premise is simple and fascinating — we keep our brains healthier and stronger by exercising them at the same time we exercise our bodies. Listen to this update for more on the brain-body connection — and also some helpful communications tips from a fitness studio that’s right now rolling out its successful launch. Here’s my conversation with John Spencer and Marie Stoner of Activate Brain and Body.
Resources and Links
Prime Fit Content – Engage the over-50 market
Naamly – Support our advertiser, who helps you keep in touch with your members
