Optimal Aging
Are you a gym owner, personal trainer, or wellness professional looking to grow your business by attracting more clients over 50? Welcome to The Optimal Aging Podcast — your go-to resource for marketing, messaging, and member retention strategies tailored to the powerful 50+ demographic.
Hosted by Jay Croft, founder of Prime Fit Content and longtime fitness writer, this podcast delivers real-world tips, expert interviews, and smart content strategies to help you:
- Stand out in a crowded fitness market
- Connect with older clients who value quality
- Build trust through storytelling and clarity
- Keep members engaged and coming back
Whether you're launching a new studio or want to grow a thriving community of active agers, you'll find practical, proven advice here — every week.
💡 Topics include:
• Fitness marketing for adults 50+
• Email, video, and blog content that actually works
• Branding, storytelling, and building trust
• Retention strategies for gyms and training studios
• Trends in wellness, longevity, and brain health
Subscribe now and learn how to build a better fitness business — by helping people age well and live better.
Visit: https://primefitcontent.com
Optimal Aging
Here's the BEST Way to Learn the Most about Growing Your Fitness-Over-50 Business Quickly. Ep. 79
This not an overstatement: I would not be here today if it weren’t for the Functional Aging Institute’s Mastermind group.
So, I want to encourage everyone to attend FAI’s Mastermind gathering Oct. 20-21 in Nashville, if you can. Obviously, travel is complicated and expensive, and we have to pick our trips wisely. (And don’t worry – there will be other opportunities to interact with FAI’s Mastermind and even join later.)
But this one is personal for me, because I know first-hand how helpful the training is and how invaluable the relationships are.
You don’t have to join the group to attend the event, which will cover:
- How to market, how to sell and how to attract the best clients!.
- Short “hot seat” sessions where the group focuses just on helping you find solutions for your biggest challenges:
- How to add a training business for this clientele to your existing studio, or how to open from scratch in less than 60 days.
Use discount code FAIMM50 get 50 percent off. Register here: https://faievents.securechkout.com/nashville-2022
Resources and Links
Functional Aging Institute -- October Nashville Event Registration Page
Prime Fit Content – Engage the over-50 market
Naamly – Support our advertiser, who helps you keep in touch with your members
