Optimal Aging
Are you a gym owner, personal trainer, or wellness professional looking to grow your business by attracting more clients over 50? Welcome to The Optimal Aging Podcast — your go-to resource for marketing, messaging, and member retention strategies tailored to the powerful 50+ demographic.
Hosted by Jay Croft, founder of Prime Fit Content and longtime fitness writer, this podcast delivers real-world tips, expert interviews, and smart content strategies to help you:
- Stand out in a crowded fitness market
- Connect with older clients who value quality
- Build trust through storytelling and clarity
- Keep members engaged and coming back
Whether you're launching a new studio or want to grow a thriving community of active agers, you'll find practical, proven advice here — every week.
💡 Topics include:
• Fitness marketing for adults 50+
• Email, video, and blog content that actually works
• Branding, storytelling, and building trust
• Retention strategies for gyms and training studios
• Trends in wellness, longevity, and brain health
Subscribe now and learn how to build a better fitness business — by helping people age well and live better.
Visit: https://primefitcontent.com
Optimal Aging
Here's the No. 1 Tip for Gyms and Studios to Help Older Clients Succeed in the New Year.
Gym and studio owners -- you're about to get flooded with the annual January rush. This year, be sure your new clients over 50 know why it's so important they should be lifting weights.
And remember: They probably don't know! You have to tell them. Clearly and repeatedly.
This week's Optimal Aging presents 15 reasons why people over 50 need to be weightlifting. Use this list -- and more reasons -- to motivate all your clients, but especially the new ones.
It could be the difference between another failed New Year's Resolution and starting on the path to lifelong healthy habits.
Resources and Links
Naamly – Support our advertiser, who helps you keep in touch with your members
Life Priority Supplements -- Affiliate Discount code here
Functional Aging Institute -- Use FAIMM50 discount code
Prime Fit Content – Engage the over-50 market
