Optimal Aging
Are you a gym owner, personal trainer, or wellness professional looking to grow your business by attracting more clients over 50? Welcome to The Optimal Aging Podcast — your go-to resource for marketing, messaging, and member retention strategies tailored to the powerful 50+ demographic.
Hosted by Jay Croft, founder of Prime Fit Content and longtime fitness writer, this podcast delivers real-world tips, expert interviews, and smart content strategies to help you:
- Stand out in a crowded fitness market
- Connect with older clients who value quality
- Build trust through storytelling and clarity
- Keep members engaged and coming back
Whether you're launching a new studio or want to grow a thriving community of active agers, you'll find practical, proven advice here — every week.
💡 Topics include:
• Fitness marketing for adults 50+
• Email, video, and blog content that actually works
• Branding, storytelling, and building trust
• Retention strategies for gyms and training studios
• Trends in wellness, longevity, and brain health
Subscribe now and learn how to build a better fitness business — by helping people age well and live better.
Visit: https://primefitcontent.com
Optimal Aging
How to Approach Your Desired Over-50 Fitness Segment: Part 2 with Alloy's Rick Mayo.
I had so much great content from my interview with Rick Mayo -- founder and CEO of Alloy Personal Training Franchise System -- that I had to break it up into two parts.
I published the first one in November, and I'm excited to share Part 2 now. We cover some interesting questions about how Rick approaches marketing fitness to the over-50 segment, the importance of knowing who you want as your customer, and why this is such a lucrative market to pursue.
Different gym or studio owners will have different approaches to marketing fitness over 50, and that's great. Every community is different, every business. I know you'll be interested in what Rick has to say -- and in his thoughts about fitness trends in general that are coming for 2023.
Alloy Personal Training Franchise System
Rick Mayo on LinkedIn
Naamly – Support our advertiser, who helps you keep in touch with your members
Life Priority Supplements -- Affiliate Discount code here
Functional Aging Institute -- Use FAIMM50 discount code
Prime Fit Content – Engage the over-50 market
