Optimal Aging
Are you a gym owner, personal trainer, or wellness professional looking to grow your business by attracting more clients over 50? Welcome to The Optimal Aging Podcast — your go-to resource for marketing, messaging, and member retention strategies tailored to the powerful 50+ demographic.
Hosted by Jay Croft, founder of Prime Fit Content and longtime fitness writer, this podcast delivers real-world tips, expert interviews, and smart content strategies to help you:
- Stand out in a crowded fitness market
- Connect with older clients who value quality
- Build trust through storytelling and clarity
- Keep members engaged and coming back
Whether you're launching a new studio or want to grow a thriving community of active agers, you'll find practical, proven advice here — every week.
💡 Topics include:
• Fitness marketing for adults 50+
• Email, video, and blog content that actually works
• Branding, storytelling, and building trust
• Retention strategies for gyms and training studios
• Trends in wellness, longevity, and brain health
Subscribe now and learn how to build a better fitness business — by helping people age well and live better.
Visit: https://primefitcontent.com
Optimal Aging
Training Older People Is Trendy -- Again. Here's Why You Should Care.
If you live long enough, you start to notice how things come in and out of fashion, and then come in and out of fashion again… and again…
It’s one of the nice thigns about aging, I think. It makes it easier to avoid getting too excited abou t the latest this or the trendiest that, because you’ve learned by now that if you miss one trend, there’s always another round coming up later.
Well, it’s like that for fitness over 50 in 2023, according to market watchers who have decided that the fourth and fifth biggest trends in fitness surround this demographic – a return to how things were the last few years before the pandemic. What does this mean for you and your bsiness? Why should you care about this trend or any other?
That’s what I’ll be discussing on this edition of Optimal Aging, the podcast for gym and studio owners who want to grow their business with the lucrative yet
underserved over-50 market.
Resources
ACSM's Worldwide Survey of Fitness Trends
Life Priority Supplements -- Affiliate Discount here
Naamly – Support our advertiser, who helps you keep in touch with your members
Functional Aging Institute -- Use FAIMM50 discount code
Prime Fit Content – Engage the over-50 market
