Optimal Aging
Are you a gym owner, personal trainer, or wellness professional looking to grow your business by attracting more clients over 50? Welcome to The Optimal Aging Podcast — your go-to resource for marketing, messaging, and member retention strategies tailored to the powerful 50+ demographic.
Hosted by Jay Croft, founder of Prime Fit Content and longtime fitness writer, this podcast delivers real-world tips, expert interviews, and smart content strategies to help you:
- Stand out in a crowded fitness market
- Connect with older clients who value quality
- Build trust through storytelling and clarity
- Keep members engaged and coming back
Whether you're launching a new studio or want to grow a thriving community of active agers, you'll find practical, proven advice here — every week.
💡 Topics include:
• Fitness marketing for adults 50+
• Email, video, and blog content that actually works
• Branding, storytelling, and building trust
• Retention strategies for gyms and training studios
• Trends in wellness, longevity, and brain health
Subscribe now and learn how to build a better fitness business — by helping people age well and live better.
Visit: https://primefitcontent.com
Optimal Aging
Stop Making These 5 Website Mistakes That Cost Your Fitness Business Clients Over 50 -- And Money.
Anyone over a certain age remembers the Yellow Pages. Back before the Internet, every business had to have a listing in the giant phone book, and most had display ads. Customers in need of, say, a plumber, looked up local service providers and perused the ads till they found one they liked enough to call.
It was kind of like a printed version of Google, if you younger folks can imagine that.
And today’s equivalent of all those Yellow Pages ads for businesses? It’s websites. And now 20 years into the Internet age, some gym owners and other small businesses don’t put much time or effort into their websites. Some even say they’re passe and pointless, asking why anybody even needs to have much a website presence at all.
Well, that’s the topic we’re going to address on this episode of Optimal Aging, the podcast for gym and studio owners who want to grow their businesses with people over 50. We’re going to answer the question, Do I really need a website at all anymore? But first I’m going to give you the top 5 most common mistakes I see gyms making that are costing them customers – and money -- every day.
Resources
Life Priority Supplements -- Affiliate Discount here
Naamly – Support our advertiser, who helps you keep in touch with your members
Functional Aging Institute -- Use FAIMM50 discount code
Prime Fit Content – Engage the over-50 market
