Optimal Aging
Are you a gym owner, personal trainer, or wellness professional looking to grow your business by attracting more clients over 50? Welcome to The Optimal Aging Podcast — your go-to resource for marketing, messaging, and member retention strategies tailored to the powerful 50+ demographic.
Hosted by Jay Croft, founder of Prime Fit Content and longtime fitness writer, this podcast delivers real-world tips, expert interviews, and smart content strategies to help you:
- Stand out in a crowded fitness market
- Connect with older clients who value quality
- Build trust through storytelling and clarity
- Keep members engaged and coming back
Whether you're launching a new studio or want to grow a thriving community of active agers, you'll find practical, proven advice here — every week.
💡 Topics include:
• Fitness marketing for adults 50+
• Email, video, and blog content that actually works
• Branding, storytelling, and building trust
• Retention strategies for gyms and training studios
• Trends in wellness, longevity, and brain health
Subscribe now and learn how to build a better fitness business — by helping people age well and live better.
Visit: https://primefitcontent.com
Optimal Aging
Relentless Positivity: The Power of a Good Attitude in Growing Your Fitness Business and Helping Mature Clients
I’m a big believer in positive thinking, but it wasn’t always that way. I used to be skeptical, cynical, always trying to anticipate what could go wrong in a situation. But one of the benefits of aging, for me anyway, is that I’ve shed a lot of those tendencies.
But does a positive mindset play any role in bringing fitness to people over 50?
That’s the question on this week’s episode of the Optimal Aging podcast, and I’m excited to welcome my friend Joe Martin to the show. Joe is all about positive thinking. In fact, his book and podcast are called Relentless Positivity, and he uses that approach at his successful fitness studio in Huntsville, Alabama, which serves women over 40.
Scientific studies show that positive thinking is good for our health. In fact, one found that having a positive attitude as we age can add 7.5 years to our lifespan.
So, to answer my question — yes, a positive mindset is crucial to helping anyone reach and maintain fitness, but especially for the older market, which is overlooked and underserved.
Joe is a successful studio owner and a great guy with a lot of life under his belt. He’s no Pollyanna, and I know you’ll enjoy this conversation as much as I did. Here it is.
Resources
Joe Martin's Adventure Boot Camp
The Relentless Positivity Podcast
Life Priority Supplements -- Affiliate Discount here
Naamly – Support our advertiser, who helps you keep in touch with your members
Functional Aging Institute -- Use FAIMM50 discount code
Prime Fit Content – Engage the over-50 market
