Optimal Aging
Are you a gym owner, personal trainer, or wellness professional looking to grow your business by attracting more clients over 50? Welcome to The Optimal Aging Podcast — your go-to resource for marketing, messaging, and member retention strategies tailored to the powerful 50+ demographic.
Hosted by Jay Croft, founder of Prime Fit Content and longtime fitness writer, this podcast delivers real-world tips, expert interviews, and smart content strategies to help you:
- Stand out in a crowded fitness market
- Connect with older clients who value quality
- Build trust through storytelling and clarity
- Keep members engaged and coming back
Whether you're launching a new studio or want to grow a thriving community of active agers, you'll find practical, proven advice here — every week.
💡 Topics include:
• Fitness marketing for adults 50+
• Email, video, and blog content that actually works
• Branding, storytelling, and building trust
• Retention strategies for gyms and training studios
• Trends in wellness, longevity, and brain health
Subscribe now and learn how to build a better fitness business — by helping people age well and live better.
Visit: https://primefitcontent.com
Optimal Aging
Help Fitness Clients over 50 Write Their Own Hero’s Journey: It’s Not About You
Who should be the focus of your fitness business? Is it you, the owner? One of your trainers? The client? Before we get to that, let's discuss a storytelling model that's been the roadmap for countless books, movies and shows -- and more -- throughout time.
This storytelling model is called The Hero’s Journey. It’s the basis of countless novels, plays, movies and other stories throughout the ages. It was defined by Joseph Campbell, a mythologist and writer who examined the history of stories around the world and mapped out this universal tool, the hero’s journey.
Who's the hero that I'm talking about? It' not you! But you still have a HUGE role to play, and it's important for your client AND YOUR BUSINESS.
Resources
Life Priority Supplements -- Affiliate Discount here
Naamly – Support our advertiser, who helps you keep in touch with your members
Functional Aging Institute -- Use FAIMM50 discount code
Prime Fit Content – Engage the over-50 market
