Optimal Aging
Are you a gym owner, personal trainer, or wellness professional looking to grow your business by attracting more clients over 50? Welcome to The Optimal Aging Podcast — your go-to resource for marketing, messaging, and member retention strategies tailored to the powerful 50+ demographic.
Hosted by Jay Croft, founder of Prime Fit Content and longtime fitness writer, this podcast delivers real-world tips, expert interviews, and smart content strategies to help you:
- Stand out in a crowded fitness market
- Connect with older clients who value quality
- Build trust through storytelling and clarity
- Keep members engaged and coming back
Whether you're launching a new studio or want to grow a thriving community of active agers, you'll find practical, proven advice here — every week.
💡 Topics include:
• Fitness marketing for adults 50+
• Email, video, and blog content that actually works
• Branding, storytelling, and building trust
• Retention strategies for gyms and training studios
• Trends in wellness, longevity, and brain health
Subscribe now and learn how to build a better fitness business — by helping people age well and live better.
Visit: https://primefitcontent.com
Optimal Aging
Jacked at 60? One Man’s Amazing Transformation and What It Means for Marketing Fitness after 50. With Rami Odeh.
Fitness industry veteran Rami Odeh shares the story of his physical transformation from an ultramarathon runner to a rippling weightlifter.
He spent the year leading up to his 60th birthday packing on muscle, getting lean, and popping a major six-pack. And he’s a big proponent of strength training for people over 50 as a key to health, fitness and longevity – for everybody, not just fitness professionals or extreme athletes.
It’s a key message in the over-50 fitness game, and one we can’t stress enough.
Enjoy this conversation about Rami’s journey and the undeniable power and benefit of strength training after 50 – and how we can communicate the most motivating messages to help more people over 50 live their best lives.
Resources
Rami Odeh -- coachrami.com
Alloy
Life Priority Supplements -- Affiliate Discount here
Naamly – Support our advertiser, who helps you keep in touch with your members
Functional Aging Institute -- Use FAIMM50 discount code
Prime Fit Content – Engage the over-50 market
