Optimal Aging
Are you a gym owner, personal trainer, or wellness professional looking to grow your business by attracting more clients over 50? Welcome to The Optimal Aging Podcast — your go-to resource for marketing, messaging, and member retention strategies tailored to the powerful 50+ demographic.
Hosted by Jay Croft, founder of Prime Fit Content and longtime fitness writer, this podcast delivers real-world tips, expert interviews, and smart content strategies to help you:
- Stand out in a crowded fitness market
- Connect with older clients who value quality
- Build trust through storytelling and clarity
- Keep members engaged and coming back
Whether you're launching a new studio or want to grow a thriving community of active agers, you'll find practical, proven advice here — every week.
💡 Topics include:
• Fitness marketing for adults 50+
• Email, video, and blog content that actually works
• Branding, storytelling, and building trust
• Retention strategies for gyms and training studios
• Trends in wellness, longevity, and brain health
Subscribe now and learn how to build a better fitness business — by helping people age well and live better.
Visit: https://primefitcontent.com
Optimal Aging
Unplug Your Content! 10 Tips for Promoting Over-50 Fitness in the Real World.
The internet, social media and emails are great ways to spread content about your business, of course.
But don’t forget about the real world.
On today’s episode of the Optimal Aging podcast, I’m going to share 10 ways to get your content out to the community IRL – in real life, as the kids say, haha.
Not INSTEAD of using the internet, social media and emails – but IN ADDITION TO THEM.
I’m your host, Jay Croft, from Prime Fit Content – which creates marketing material speciafically to engage people over 50. And I advocate my customers use the material on their websites, Facebook pages, and email newsletters.
But that’s not ALL they should be doing to spread their content. The real world is crucial, too, y’all, so let’s go over these 10 ways to promote your business as the fitness solution for people over 50 in your community.
Resources
Alloy
Life Priority Supplements -- Affiliate Discount here
Naamly – Support our advertiser, who helps you keep in touch with your members
Functional Aging Institute -- Use FAIMM50 discount code
Prime Fit Content – Engage the over-50 market
