Optimal Aging
Are you a gym owner, personal trainer, or wellness professional looking to grow your business by attracting more clients over 50? Welcome to The Optimal Aging Podcast — your go-to resource for marketing, messaging, and member retention strategies tailored to the powerful 50+ demographic.
Hosted by Jay Croft, founder of Prime Fit Content and longtime fitness writer, this podcast delivers real-world tips, expert interviews, and smart content strategies to help you:
- Stand out in a crowded fitness market
- Connect with older clients who value quality
- Build trust through storytelling and clarity
- Keep members engaged and coming back
Whether you're launching a new studio or want to grow a thriving community of active agers, you'll find practical, proven advice here — every week.
💡 Topics include:
• Fitness marketing for adults 50+
• Email, video, and blog content that actually works
• Branding, storytelling, and building trust
• Retention strategies for gyms and training studios
• Trends in wellness, longevity, and brain health
Subscribe now and learn how to build a better fitness business — by helping people age well and live better.
Visit: https://primefitcontent.com
Optimal Aging
How to Stand Out with a 'Fans First' Approach to Fitness over 50
I just got back last night from the first professional conference I’ve been to since before the pandemic. You know how these things are. If you’re lucky, there are so many smart people around, great ideas are flying by you one after the other, and you leave with a head full of information, perspectives and contacts.
Now, Im going to share some of that information on the show today – the bits that struck me as being relevant for gym and studio owners who are working with people ove 50 and want to grow their businesses.
Chief among them -- the 'Fans First' approach behind the wild success of the Savannah Bananas baseball team, and how what we can learn from it in promoting fitness over 50.
Life Priority Supplements -- Affiliate Discount here
Naamly – Support our advertiser, who helps you keep in touch with your members
Functional Aging Institute -- Use FAIMM50 discount code
Prime Fit Content – Engage the over-50 market
