Optimal Aging
Are you a gym owner, personal trainer, or wellness professional looking to grow your business by attracting more clients over 50? Welcome to The Optimal Aging Podcast — your go-to resource for marketing, messaging, and member retention strategies tailored to the powerful 50+ demographic.
Hosted by Jay Croft, founder of Prime Fit Content and longtime fitness writer, this podcast delivers real-world tips, expert interviews, and smart content strategies to help you:
- Stand out in a crowded fitness market
- Connect with older clients who value quality
- Build trust through storytelling and clarity
- Keep members engaged and coming back
Whether you're launching a new studio or want to grow a thriving community of active agers, you'll find practical, proven advice here — every week.
💡 Topics include:
• Fitness marketing for adults 50+
• Email, video, and blog content that actually works
• Branding, storytelling, and building trust
• Retention strategies for gyms and training studios
• Trends in wellness, longevity, and brain health
Subscribe now and learn how to build a better fitness business — by helping people age well and live better.
Visit: https://primefitcontent.com
Optimal Aging
We Need to Talk about Muscle after Age 50: Plus 3 More Topics You're Not Talking about Enough (Even If You Think You Are)
Do you ever feel like a broken record when talking about fitness in general, or specifically for people over 50? Like you're repeating the same messages over and over and wondering, doesn't everybody already know about all of this, about strength training and basic nutrition, at least? It's a common suspicion that we have whenever we're communicating repeatedly over time about anything.
It makes you wonder if there's a limit, like, can I even talk about this thing again? Well, that's what I'll be addressing today on Optimal Aging, the show for gym and studio owners who want to grow their businesses by engaging more people over 50.
One of the mainstays of your marketing approach must be content that your prospects and clients find useful, relevant, motivating, or entertaining about the idea of healthy living as they age, and how fitness is crucial to that, how you can help them have a better life.
That's the whole premise behind my business, Prime Fit Content, which sends you heaps of premium material to use in your blogs, newsletters, and social media every week.
And after writing hundreds of articles and interviewing countless gym owners, studio owners, trainers, authors, experts, and, most importantly, fitness consumers, I'm convinced there are four topics you can never discuss too much.
Resources
Life Priority Supplements -- Affiliate Discount here
Naamly – Support our advertiser, who helps you keep in touch with your members
Functional Aging Institute -- Use FAIMM50 discount code
Prime Fit Content – Engage the over-50 market
