Optimal Aging
Are you a gym owner, personal trainer, or wellness professional looking to grow your business by attracting more clients over 50? Welcome to The Optimal Aging Podcast — your go-to resource for marketing, messaging, and member retention strategies tailored to the powerful 50+ demographic.
Hosted by Jay Croft, founder of Prime Fit Content and longtime fitness writer, this podcast delivers real-world tips, expert interviews, and smart content strategies to help you:
- Stand out in a crowded fitness market
- Connect with older clients who value quality
- Build trust through storytelling and clarity
- Keep members engaged and coming back
Whether you're launching a new studio or want to grow a thriving community of active agers, you'll find practical, proven advice here — every week.
💡 Topics include:
• Fitness marketing for adults 50+
• Email, video, and blog content that actually works
• Branding, storytelling, and building trust
• Retention strategies for gyms and training studios
• Trends in wellness, longevity, and brain health
Subscribe now and learn how to build a better fitness business — by helping people age well and live better.
Visit: https://primefitcontent.com
Optimal Aging
Community Involvement Is Key to Growing Your Fitness Business: With 'Mayor' Rocky Snyder of Santa Cruz
Rocky Snyder has been providing fitness services to the over-50 demographic in Santa Cruz, California, for 30 years. He’s also an author, podcaster, radio host, public speaker — and even the unofficial “Mayor” of the seaside town known to millions as a Mecca of the surfing community.
Rocky and his wife have been active in civic and community groups for decades. Everybody knows his name, as the song goes, and it’s not because he’s out there talking about himself all the time, saying Look at me!
It’s because he’s out there talking about his community all the time, drawing attention to how great it is, the achievements of his neighbors, and how they can all make Santa Cruz a better place to live.
You'll get tons of tips on how to integrate yourself into your community for long-term business growth.
Resources
RockySnyder.com
Rocky's Rehab, Fitness and Conditioning
Life Priority Supplements -- Affiliate Discount here
Naamly – Support our advertiser, who helps you keep in touch with your members
Functional Aging Institute -- Use FAIMM50 discount code
Prime Fit Content – Engage the over-50 market
