Optimal Aging
Are you a gym owner, personal trainer, or wellness professional looking to grow your business by attracting more clients over 50? Welcome to The Optimal Aging Podcast — your go-to resource for marketing, messaging, and member retention strategies tailored to the powerful 50+ demographic.
Hosted by Jay Croft, founder of Prime Fit Content and longtime fitness writer, this podcast delivers real-world tips, expert interviews, and smart content strategies to help you:
- Stand out in a crowded fitness market
- Connect with older clients who value quality
- Build trust through storytelling and clarity
- Keep members engaged and coming back
Whether you're launching a new studio or want to grow a thriving community of active agers, you'll find practical, proven advice here — every week.
💡 Topics include:
• Fitness marketing for adults 50+
• Email, video, and blog content that actually works
• Branding, storytelling, and building trust
• Retention strategies for gyms and training studios
• Trends in wellness, longevity, and brain health
Subscribe now and learn how to build a better fitness business — by helping people age well and live better.
Visit: https://primefitcontent.com
Optimal Aging
A Government Report Focuses on Over-65 Fitness: How to Use It to Grow Your Business.
Did you know that in a few years, 20% of Americans will be 65 or older?
And 85% of them have at least one chronic health condition that you can help them with through regular exercise.
Further, more people in this cohort are exercising than ever before (although the numbers are still frightfully low).
A new report from the Department of Health and Human Services addresses these issues. And you can find a lot of useful information in it about this segment of the population and how to grow your business. We go over some of that on this week's episode.
Resources
HHS Press Release
Physical Activity Guidelines for Americans Midcourse Report: Implementation Strategies for Older Adults
Life Priority Supplements -- Affiliate Discount here
Naamly – Support our advertiser, who helps you keep in touch with your members
Functional Aging Institute -- Use FAIMM50 discount code
Prime Fit Content – Engage the over-50 market
