Optimal Aging
Are you a gym owner, personal trainer, or wellness professional looking to grow your business by attracting more clients over 50? Welcome to The Optimal Aging Podcast — your go-to resource for marketing, messaging, and member retention strategies tailored to the powerful 50+ demographic.
Hosted by Jay Croft, founder of Prime Fit Content and longtime fitness writer, this podcast delivers real-world tips, expert interviews, and smart content strategies to help you:
- Stand out in a crowded fitness market
- Connect with older clients who value quality
- Build trust through storytelling and clarity
- Keep members engaged and coming back
Whether you're launching a new studio or want to grow a thriving community of active agers, you'll find practical, proven advice here — every week.
💡 Topics include:
• Fitness marketing for adults 50+
• Email, video, and blog content that actually works
• Branding, storytelling, and building trust
• Retention strategies for gyms and training studios
• Trends in wellness, longevity, and brain health
Subscribe now and learn how to build a better fitness business — by helping people age well and live better.
Visit: https://primefitcontent.com
Optimal Aging
Season 2 Preview: We're Back and Tackling AI, Gen X and Lots More about Fitness over 50
It was a long, hot summer, wasn't it? Phew!
Still is in lots of place, including my hometown of Atlanta.
I'm back with Season 2 of Optimal Aging. Today I want to share some of the topics we'll dive into soon -- including Artificial Intelligence, Gen X, and the changes around retirement.
All these affect your over-50 fitness outreach, and I'm looking forward to a thought-provoking batch of shows starting next week.
Life Priority Supplements -- Affiliate Discount here
Functional Aging Institute -- Use FAIMM50 discount code
Prime Fit Content – Engage the over-50 market
