I met Andres Escobar at the Functional Aging Summit this year. He has a business, ReviewBiz, that helps you get positive Google reviews, and a podcast called Gym Owner's Growth Zone. He invited me on his show, and we had a fun interview there -- it's always strange for me to be asked the questions, especially about writing. But, as I share, it's not a mystical process -- you can learn to do it better and improve your business. I think you'll enjoy hearing the questions he asked and, I hope, my answers.
Andres Escobar on LinkedIn
ReviewBiz
Gym Owner's Growth Zone show
Prime Fit Content – Engage the over-50 market
I met Andres Escobar at the Functional Aging Summit this year. He has a business, ReviewBiz, that helps you get positive Google reviews, and a podcast called Gym Owner's Growth Zone. He invited me on his show, and we had a fun interview there -- it's always strange for me to be asked the questions, especially about writing. But, as I share, it's not a mystical process -- you can learn to do it better and improve your business. I think you'll enjoy hearing the questions he asked and, I hope, my answers.
Andres Escobar on LinkedIn
ReviewBiz
Gym Owner's Growth Zone show
Prime Fit Content – Engage the over-50 market
Hey everybody, welcome to Optimal Aging. I'm your host, Jay Croft. Except this week, I'm in the hot seat. This is me sharing an interview that I did recently on a different podcast with Andres Escobar on his show, which is called the Gym Owners Growth Zone podcast. He was kind enough to invite me on. I appreciated his high energy style and I appreciated the way he questioned me on writing and storytelling and how to produce content, so I wanted to share it with you here today. Hope you enjoy it and I'll be back next week with a new episode of Optimal Aging. Thanks, bye.
Andres Escobar
00:49
I want to thank Review Biz for sponsoring today's episode. By the way, did you know that reviews are today's digital word of mouth? It's also one of the most valuable business and marketing assets you have. If you're not maximizing your review strategy, then Review Biz platform can help you. Let Review Biz inspire your members to give you your first five reviews for only $1. To get started, just go to reviewbiziocom.
01:24
Hey, welcome to another great episode of the Gym Owners Growth Zone podcast, the show designed to help Gym Owners improve and grow their businesses. I'm your host, andres Escobar, and I'm so grateful to have you join us today. Today we have Jay Croft. He is passionate about helping gyms grow their business by creating content for the over 50 audience, which is a large and underserved segment of the population. He creates original and premium content for gyms to use on social media, email newsletters and on blogs, and he has a background in journalism, having worked as a newspaper reporter for over 20 years. He's moved through corporate America and marketing for large companies, and in this episode, he'll inspire you and wake up the inner writer.
02:12
If this is your first time listening to our show, please consider subscribing to the podcast and share the episode with someone whom you think will enjoy it. As we dive into the episode, listen to how Jay shares with us why it's important to address the needs and interests of older fitness enthusiasts and who have a lot of economic power and loyalty. He will also give us some inspiring examples of people who are defined age stereotypes and pursuing their fitness goals with passion and determination. He will also offer some practical tips for aspiring writers who want to improve their skills and reach their audience more effectively. And so, Jay, how did you get here? Like you're not a gym owner, but tell us a little bit about what you do for the fitness industry and gym owners.
Jay Croft
03:04
Sure, yeah, I come at this a little bit different than most of your guests probably, and maybe a lot of your listeners too. I'm sure I'm not a gym owner and I'm not a trainer. My expertise is in communications. So I come at this after spending about 30 years working in major mass media and some Fortune 500 companies in marketing and communications. I worked at newspapers for many years and I freelance now for some big media brands. I bring all those skills and all that experience to this, to my business now, which is called Prime Fit Content, and I create premium marketing materials for gyms and studios and other fitness professionals to use to engage people over 50, to get more of them to become members and to stay members longer. And I do this because this segment of the population is huge and lucrative and underserved by the fitness industry. Most people in the fitness industry are chasing the same 20% of the population of young boys who want big muscles or young girls who want to look good in bikinis, and that's great. But there's 100 million people in our country over age 50. I'm one of them. I'm going to be 60 myself here in a few months. Oh, wow, all right, yeah, and I've always been fit. I've always been athletic. I've spent a lot of money on taking care of myself. Everyone I know is the same way on my friends, my siblings, older people I work with. This is just life.
04:31
And yet when I turned 50, I noticed that I was no longer being marketed to by the fitness industry. It's hard to define exactly. This is how I say. It's a lot like the first time I know you're so young. Maybe this hasn't happened yet, but at some point you'll be riding in the car with some teenagers. Yeah, the radio will be on and they will be singing along to popular songs of the day, and you'll have no idea who the singers are. Yeah, because you've aged out of the demographic that you taught music kids, and so when you're when I was growing up, it was the Rolling Stones, and with Mac and Stevie Wonder, right, I don't know who these new people are today because I'm not supposed to right.
05:12
That industry is marketed toward young kids, young people, and it was like that. After I turned 50, it was like. It's hard to define, but when it happens, you know it. And so I did some research into it. Being a journalist, I looked into the market potential and I just found out that this market is not being served and there's a huge economic opportunity here for gyms and studios that want to reach and can effectively get older people. Again, by older people, I just mean over 50. I'm not talking about nursing homes. They need physical activity as well, but that's not what I'm talking about.
Andres Escobar
05:45
Yeah, and I agree with you, that's definitely. I'm also in that, so I subscribe to that model. I think they're so underserved. And when I first met you, you said I'm a copywriter. I'm like, oh, my goodness, I love copywriters. And you're like, oh, that's great, I love the love, so I love being loved. So it's so interesting, right? Because we were in this age of chat GPT I just talked about that earlier with you off camera and chat GPT is not going to do everything for you. You still got to put your fingerprint into it. You still got to make sure. If you're not as specific and be able to curate the message to come out the way you want it to, then you're still going to have to work on it. So I definitely want to understand a little bit more on how you help gym owners crafting the right message to the audience that they decide is ideal for them, right? Because, yeah, some of those gyms are going towards that 20% and that's that might be perfect for them.
Jay Croft
06:47
Right. So yeah, if there are 100 gyms out there, and 65 of them, I'm guessing couldn't care less about this market. For whatever reason, I say, okay, you don't care, have a good life, good luck, peace be with you, and all that stuff right now.
07:04
I don't try to argue with them. Sure, because the facts are so overwhelming that if your mind is closed to the idea of making a lot of money for the next 30 years off this business opportunity that most people, most of your competitors, are ignoring, if you're not willing to listen to the facts and see the financial opportunity, because you would rather work with young boys who have big muscles, then that's fine. I think that's silly. Whatever do you think that's?
Andres Escobar
07:31
such a good point that the retention stats don't lie, and so that audience is if you treat them right, you serve them right, you're going to keep them for a while, and so the value of that customer is huge.
Jay Croft
07:44
Here's a story I wrote about in my business for my subscriber, A man I met once or twice. He's a doctor. He lived in New York City for many years and toward the end of his working years he had back surgery and, anticipating that it could be a problem, he went looking for a gym to get in shape before the surgery, so that it would prehabilitation, so that his people would help him recover better. And he walked around Manhattan and went into a bunch of gyms and all the 25 year old clerks ignored him. Because he's clearly 70 years old and this is a doctor. He has money, he has expertise. He now has motivation to seek your services. They wouldn't look at him because he was young and pretty. He retired, he moved to the country, found a little small town gym where they greeted him with a smile and a handshake and warmth and respect, and he's been going there three times a week paying a private trainer their rates for 10 years. So you do the math right. The examples like this are very common.
Andres Escobar
08:46
It's so interesting. You talk about the back surgery. I remember going to a gym and literally one of the first people I was one of the first people in the gym, I was actually helping open a gym and at that time, and this guy, he was hunchback, okay, and he's doing exercises and I'm like I forget his name. Oh, my goodness, let's call him Jim, for just pregatilally. So let's call him Jim. And so he I said, hey, how do you able to do this with your back like this? I was like the doctor said I don't need surgery, I don't want to mess it up, I can move, I'm very agile. I just have this back and he's older and he's hunchback and you're like, oh, this guy's decrepit, and he's not. He literally probably beats you in an arm wrestle.
Jay Croft
09:30
That's the thing. When you're talking about 100 million people, and that's just our country, and the numbers are similar in Canada, uk, australia, everywhere, basically in the Western world. I don't know about the rest of the world, but 100 million Americans over age 50, that is not exactly a niche, right? So you have some people like me who've always been active and know the way around the gym and I don't need you to show me how to exercise or how to use the equipment safely or whatever. And you've got people older than me who are still elite athletes, running triathlons, competing and just this week, 11,000 people are gathered in Pittsburgh for the national senior games, which is incredible. It's like the Olympics for older people.
Andres Escobar
10:09
I wasn't aware of that. That's something that you can bring to value, like you could write about it and I'm sure you're writing about it, and so you want to present that and give that to your customers. I love it. That's awesome.
Jay Croft
10:19
Yeah, but I'll tell you what I do present my customers. But just to wrap up to who these people are, generally, that active cohort of this segment is the smaller portion. The larger portion is people who worked and raised children and sat in front of the TV and ate too much and didn't do anything physical for 40 years because they were working and raising their kids and paying up the mortgage Right. And now they're retiring or they're getting to be retired and the kids are grown and they realize that they've got a lot of life left to live. But they're a little overweight. Maybe they're pre-diabetic, maybe they're afraid of falling because they're so weak and frail, maybe they have any number of health issues. They've had a knee replacement, it could be anything.
11:03
Maybe everything's fine, nothing started to fall apart, yet they just know that they're not in shape to go on the hiking trips that they want to go to, or to tour Europe, like they always dreamed of touring, or to pick up the grandbaby off the floor. That's the number one motivation that I find is that they want to be able to play with their grandbabies. And if you can't get up off the floor, you're going to get. I hope that's good motivation for you to call a gym owner or a trainer and say help, I've got a few more years of life. At least I want to go play with my grandkids.
Andres Escobar
11:32
Right, yeah, that reminds me of that video, I think in the conference where I met you I forget who was showing it and this older man was just picking up a kettlebell every day just picking up a kettlebell, and he was outside and he was looking at him like what is this guy doing? He's just doing the same thing and he would get stronger. And you could tell he was getting stronger. And next thing, at the end of the video, you see him pick up his grandchild and bring it over to the actual tree Christmas tree and I was like what a moment that it broke my heart. And I'm like, oh, my goodness, we want to judge people why they're doing this special moment, but they're doing it for purpose. They're driven by purpose. That's the key of life. A life driven purpose is the goal. And sometimes these younger ones, they don't really have purpose. They have maybe a undefined purpose or maybe a misdirected purpose, and they have some purpose. It's just not a longevity, right? That word longevity, I'm sure you use it a lot in your writing.
Jay Croft
12:30
It's also just not very interesting. And, if I may again, nothing wrong with young people having fit bodies. That's great, that's a good start. Yeah, that's wonderful. Bye.
12:42
Their motivations are not that interesting to me as a writer or a reader or consumer of information and they're probably not that challenging. Most trainers I know and most gym owners I know can help a 25 year old woman lose 15 pounds after she's had a baby or before her five year sorority reunion or whatever. Help a guy get bigger biceps that's just table stakes in the fitness industry. Anybody can do that right. But to help a 65 year old woman get in shape for the vacation of her dreams, or a seven year old man learned to go skiing with his grandchildren, or it doesn't even have to be that dramatic. If you're 60 years old and suddenly you can't hit the golf ball as far as you used to hit it, you're going to pay a trainer whatever it takes to get your 10 yards back. That's what we're talking about.
13:32
There's a lot of heartstrings being pulled in these stories. It's very emotional, it's very powerful, it's very compelling to me as a writer and all of that is very relevant. But I don't want to overshadow the underlying motivation Can be and perhaps should be. It's a business opportunity. These folks have the time and the money and the motivation to spend on fitness services. They stick with you longer. They spend more money on personal training and supplements and all sorts of upsells that you can make. They're going to stick around a lot longer than some kid who's going to quit when his girlfriend gets a new job across town or when he gets transferred with his job or whatever that's.
14:15
The main thing is that if you can speak to them, if you can communicate to them and provide them a good customer experience, you've got customers for a long time who are going to spend the money as a premium service. They're willing to spend money. They're not just looking for a $20 a month ticket to walk through your door and throw weight around. They're willing to pay for the premium services that you can offer. You have to know how to speak to them and how to communicate with them. That's where I come in. I create original marketing content for gyms and studios and trainers who want to reach this cohort. It's original. I created myself based on my years of experience as a journalist and a reporter and a content creator for Fortune 500 companies. I send this to my subscribers every week and they use it primarily in their email newsletters. It's done for you email newsletter material. It's done for you Facebook posting and a blog post every week to keep your.
Andres Escobar
15:10
SEO up, Love it. Yeah, SEO is important. Seo is huge. Organic leads are better than paid leads all day long. We believe that here, People are listening to you and they're saying, okay, Jay, I want to give it a try.
15:22
I want to give it a try to reach out to this audience. You know what, Jay? I want to try it myself. What are the when we talk about life being a roller coaster ups and downs, less than rights. And so you get in front of the computer and, okay, what do I do? What has been something that helped you keep you on track and help you get those creative juices? What do you do? What is your mindset? How do you get yourself to the goal of hey, I wrote a piece. What is something that you do in your practices to get you there, that way the audience can say you know what. I'm going to give it a shot. I always encourage people hey, try to do it yourself. If you can't do it yourself, call me back, Let me know how I can help you. Yeah, yeah, yeah, you mean, give it a shot to do it themselves. Yeah, what do you do to help us, inspire us to how do we get into that mode?
Jay Croft
16:08
Okay, sure, if you want to try to write stuff on your own, knock yourself out, and then if you decide that you can't do it, or you don't have time to do it, or your stuff isn't as effective or good or compelling as something that I can do for you, then, yeah, check me out, and try me out for a month for a buck.
Andres Escobar
16:32
Tell us a little bit of how we can get ourselves into that creative mode. What do you do to keep yourself on track? What are your rails that help you get to the goal of a completed project?
Jay Croft
17:38
Okay, I think of this like my beat Most of my years as a reporter. My beat was the courthouse, and so a beat reporter makes his rounds, goes around and talks to the bailiffs and the county clerks and the judges and the prosecutors and the defense attorneys and everyone in that courthouse. You're constantly talking to them, you read every lawsuit that is filed, you read every indictment and then you step back from it and say, okay, what's relevant to the readers? And so I'm always thinking about what's relevant to the readers being the audience of my customers. So my customers are the gym owners and I write everything for their prospects and their clients, and what I try to do is focus on the lifestyle value of being in shape later in life.
18:26
I don't write about programming. I don't advise people do this much cardio and do a Bulgarian split squat on Tuesday and pull on Thursday. I don't get into that right. I report and describe and share information on how wonderful your life is when you're healthy, when you're strong enough and agile enough to have the endurance to be functional in your life. I try to keep a few key messages in mind, few key motivations that people respond to like their grandchildren, like being able to travel, like being able to hit the golf ball, like they want to do. All these things that are pretty common, pretty universal.
Andres Escobar
19:02
Yeah, stories sell, stories sell all day long.
Jay Croft
19:04
Yeah, you're not selling time in the gym. It's the saying of the orthodontist who says to the parents I'm not selling you your daughter's braces, I'm selling you your daughter's smile that she's gonna have for the rest of her life.
Andres Escobar
19:18
Wow, that just hit me hard, that's good.
Jay Croft
19:20
I write about the smile.
Andres Escobar
19:22
That's why I got. That's why I did it. That's 100%. Her confidence is so much valuable. Why am I going to wait till later? Now is the time, not later. Tomorrow's not promised everybody.
Jay Croft
19:34
And I'm always talking to my subscribers. I have a Facebook group. I'm always soaking up all the information I can and then distilling it into this lifestyle fitness news service. That fits into a few key themes that I've selected to keep hitting people over and over again in different ways.
Andres Escobar
19:53
I love it. I love it. I thank you for packing that up for us and I definitely know that when you because I know I've attempted to write and be very consistent with it. I've come across some challenges. I'm like I don't want to, I don't feel like I'm going to what has been some of the challenges that you've encountered.
Jay Croft
20:11
My challenge is to always stop and think who am I writing this for and what is it that we want them to do? Or feel when they read something, when I'm writing for my Prime Fit content gym owners, I have to say, okay, who's this for? What do we want them to do? What's going to be effective in reaching them and I do that with all of my other freelance clients as well, where they have different missions, different needs, different points of view that it's my job to communicate for them.
Andres Escobar
20:41
The challenge is getting the perspective right, and so if you get yourself, if you put yourself in the middle like I'm trying to get attention, check yourself right Before you. I think that's super important. Check yourself before you attend. The intent of the material you're about to present is so important, and if you don't have it right, it's going to come out and clear People are going to hear that you're not thinking about them. You're thinking about yourself and you need to be heard.
Jay Croft
21:08
You can't think. Before I started Prime Fit Content, I was doing general freelancing for whatever client came up and quickly realized it wasn't for me, largely because I would get contacted by prospective clients who were looking for people who had expertise in international finance tax litigation and they wanted writers to write stuff for attorneys who could parse details in intricate contracts. I'm not the guy for that, so you have to find someone who can write, who has that expertise, and similarly for this again, I don't think that you have to do it. I'm in business so that you don't have to do it. You just basically hire someone like me to do it and then you free up all that time.
Andres Escobar
21:51
And yeah, I get it. Yeah, you definitely had the value there. I just the purpose. I want to make sure that we show people like the obstacles, the challenges, the gaps that they might be coming across.
Jay Croft
22:01
So here's the obstacle that I hear more than anything from people who want to write. Yeah, and it's in anything. It's in business, it's in poetry, it's in doing a screenplay, it's in anything that they want to do as a writer, is that there was. We all had that teacher in high school who made us feel stupid because we used a semicolon instead of a colon, or because we misspelled a word or because we didn't quite understand where the comma was supposed to go. And a lot of people get it mixed up in their heads that they can't write because of that. And so then they're paralyzed. They write a sentence, they scratch it out, they write a paragraph, they delete it all. They crumble up the paper, whatever it is. They stop what they're doing because they're afraid they're going to make a mistake and some mean old high school teacher is going to come back from the grave and whack him on the knuckle.
22:47
Seriously, I hear that so much that I tell people in advance of coaching them, tell that mean old woman to go away and be quiet. She has no power over you anymore. Yeah, and to just write something. Get it out on the paper, get it out on the screen, on your computer screen, whatever it is and then go back and rework it. Writing is editing. Writing is not the idea that I'm going to sit down on my keyboard or take a pen to paper and whatever I come up with is good. That's just the starting. Then you go back and you edit it and you redo it and you try again. But so many people are inhibited I'm convinced by negative teachers in high school or even before that they are afraid to even get something out there on paper.
Andres Escobar
23:31
You just reminded me of something, because I'm a student of marketing and writing from scratch and people get writer's block. It's okay, I have the idea, but I don't know how to structure it. I know that you need to start with a blueprint, a framework, sometimes a sample. Okay, I love that email I just got, but let me now take that email and make it, word it for myself and my business and then reword it. It's modeling. Modeling really is where it comes to, as long as you have the idea and bring it into your own fingerprint we talked about, so I think that's a great point is learning to notice the formats that things come in and then realize that everything's in the format.
Speaker 3
24:11
You're not creating something fresh and original that the world hasn't seen before. That's not your point. Your point is to express a piece of business communication and to do that as quickly and effectively as possible, you need to rely on the formulas that are there. That doesn't mean you're a hack. That doesn't mean you're cheating. That doesn't mean you're not doing the work. It means you're smart enough to know that this is about getting the job done and spotting those formulas.
24:36
A few formulas or not even formulas, just formats are things like a listicle. Listicles are very common in marketing materials. We all do them because they're effective. Seven reasons why people over 50 need to be lifting weights. And then you have a little introduction that says most people over 50 are afraid to lift weights because they don't want to get hurt. But there are actually about a million reasons why you need to be lifting weights later in life. Here are seven of them. And then you just listbook boom. That gets read, that gets remembered and it's really easy to write because you don't have to pretend that you're Hemingway or something.
Andres Escobar
25:12
Yeah, your content idea guys. Come on, listen up, perk up the ears, that's free content right there, I love it. Thank you, jay.
Jay Croft
25:18
Another idea is an opening vignette or a scenario. For instance, if I write about how exercise helps people with cancer, I'm not just going to say cancer is a horrible disease that strikes 150 million people around the world every year. It attacks the body by. No, this is not Wikipedia. This is not your high school term paper assignment. It's an article to get people involved emotionally. So you tell a story.
25:45
Bill Johnson had no idea why his back kept hurting him. He just thought he was getting older. Then he finally went to a doctor and the doctor delivered the news Bill had cancer. Boom yeah. Then you get into Bill's story a little bit about Bill had always played golf and been active, but he'd never been a gym goer. Then his doctor told him that part of his recovery should be working out with a trainer. So now he goes to Joe's gym three times a week and feels better and his doctor's happy with his progress. And then you say he's not alone Of all the millions of people who get cancer every year. Growing research suggests that resistance training, weightlifting, yoga, whatever can improve their symptoms and improve their treatments. And you give all the research behind that and then at the end you come back to it. You circle back to the opening example and you tell me how he's doing now, or you give me some happy example, a happy quote from him about life's looking great. I'm so glad I started lifting weights.
Andres Escobar
26:43
Man, this is great because it really leads us into our next question and it talks about growth and things that we need to remove to go faster, and or things that we need to put in to make our business, our life, grow. For you, what has been something that's helped you grow your business or, as well, grow your experience as a writer, or what would be something that you would take out? You could pick or choose, or both. It's your question and you answer how you like.
Jay Croft
27:12
Something that helped me grow as a writer is doing it constantly for my whole life. True, but if you just want to start now, then I'd say that you have to do it. A lot of people tell me they want to write and then they don't do it. Well, writing is not that complicated, I'm sorry. It's something you just do or you don't do, and so it's a lot like working out. How many people do you meet socially and they say, oh, I really want to get in shape. Oh, I really want to exercise? And you say, what the hell's stopping you? Oh, I don't know, I'm going to do it. I'm going to do it, I'm really going to do it.
Andres Escobar
27:46
No, you're not. Hey guys, stop talking about it. Let's be about it. Let's go and do the things that we say we're going to do, right? If not, stop talking about it. And if it's writing, let Jay do it. Let Jay take it. By the way, Jay, how can the people get more information from you, get in contact with you? What's a way for them?
Jay Croft
28:06
Sure, the best way is to go to my website, which is Prime Fit Content.com. And I'm also on Facebook and LinkedIn and Instagram.
Andres Escobar
28:20
Awesome, Cool. Check them out. Love for you guys to find more information on how to improve your writing or maybe even use Jay as well. So we're going to get into our fast five, Jay. So the fast five we're ready there, we're ready to go. So number one question is who's been an influential person or people in your business journey?
Jay Croft
28:40
I would have to say the Functional Aging Institute, which is the conference where you and I met a month or two ago. I got started in this because I was trying to find a way to get into the fitness industry as a writer, as a freelance writer, didn't know exactly what that was going to look like. I knew it would be with people over 50. I found the Functional Aging Institute. I went to their conference, which was in Orlando that year, that day, with Cody Sipe and a bunch of people there who told me oh my gosh, you're a writer. Write content for me. I need your content. Please write content for me.
Andres Escobar
29:13
So that's the influence of your business. All right, perfect. Next question what's one thing you wish you had known when you began your business?
Jay Croft
29:19
That it would take longer than it has, I think. Patience, I was hoping it would be easier.
Andres Escobar
29:25
Yeah, Patience for sure. I hear that. I hear that. So you've been a blog, a podcast or media you've recently consumed that you will impact others and has impacted you.
Jay Croft
29:38
Let's see there is a sort of the guru of content marketing is a fellow named Joe Pulizzi. He has an email newsletter called the Tilt and he has a podcast called Content Inc. Okay, and it's really helpful to people like me who are writers and are trying to turn their not trying but actually doing it, making their writing into content creator business. I love it.
Andres Escobar
30:01
I love it. Oh, gotta check it out. Awesome, all right. Next question is what is your favorite online tool? Grammarly, grammarly, wow, interesting Cause I've actually heard from marketers that Grammarly kind of messes up their marketing. But again, content in right structure and everything makes a lot of sense. When you do marketing, sometimes the grammar is not the best. It's like it's on purpose to grab that attention.
Jay Croft
30:29
I don't change something because Grammarly says change Of course not. And what I do is a little bit different than strict copywriting. My stuff is more like what you would read in a newspaper or in a magazine Grammarly. Everyone needs to proofread anything they send out, whether it's an email or a note to your staff or anything, because we all make typos, we all make grammatical errors and it's a turnoff. It's unprofessional to read something that's a mess and Grammarly is just a really easy way to click it, we use it, we pay for it here, so I love it.
Andres Escobar
30:58
Thanks, all right. So the last question is what's one habit or practice you do right now that you believe everybody would benefit from?
Jay Croft
31:07
I read a lot and every day I read the news and I read stuff that is not direct. I read stuff that is directly related to fitness, fitness industry and aging and fitness over 50. But I also read just about all kinds of stuff, and I read job, business stuff, I read sports stuff, I read business stuff. I'm not an expert at any of it, I'm not trying to be, but I think it's important that I have a wide range of references, that I know a little bit about a lot of things so I can speak to people, and I might recommend that to gym owners, because you're dealing with all kinds of people and being able to talk to them is crucial and nobody really wants to talk about Bulgarian split squats all day.
Andres Escobar
31:48
I've got a lot of sleep in that Cool Cool man and he, I would say the crown question. I like it. I think people like it as well. So the last question is simple and I'm going to tell you a secret I have a time machine and in this time machine I'm going to take you back to 14-year-old Jay little Jay, oh, and you're going to talk to little Jay and he's going to listen to you. What is a piece of advice that you would give little Jay? Wow?
Jay Croft
32:21
That is a really good one. I would say I would advise Jay to read more. I read a lot growing up, but all I do is see the gaps in my reading and to lighten up. I was a very serious kid and worried about stuff the kid shouldn't worry about and it all works out fine. It just works hard to treat people right, I love it.
Andres Escobar
32:42
I love it, jay. You've been a great guest. I really appreciate you being on the show and we know how to get ahold of you. We'll put it on the show notes and thank you so much from the bottom of our hearts. Thank you so much, jay.
33:01
That was a really cool episode. I really enjoyed what Jay said about writing for your audience is a good thought process that will help you really connect and touch with them even more. What was your favorite takeaway from the episode? Connect and share a message with me on Instagram, with atmeadesco, and I would love to hear your thoughts, and I want to thank you so much for taking the time to listen to this episode today and, if you haven't done so already, go ahead and subscribe to the show on the platform you're currently listening on, and remember to leave us a rating and review which can improve the show with your feedback. It would also mean the world to us.
33:39
Also check us out on YouTube. It's a great place to get this amazing content and more. As always, thank you so much for your encouragement and I truly appreciate you listening to the podcast and helping us improve with your comments, and I'll be seeing you guys next time in the growth zone. Our show today was brought to you by our incredible team, starting with production from TSE Studios, music consulting by Tyler Schmeling, our lovely guest coordinator, anna Ponce, and focused juice from our project coordinator, mauricio Orillo, and myself, andres Escobar, as the host. Thanks to Review Biz for sponsoring this episode, and if you want to get the most out of your review strategy, then go to reviewbizio for slash try so you can get your first five reviews from your real members for only one dollar.