Optimal Aging
Are you a gym owner, personal trainer, or wellness professional looking to grow your business by attracting more clients over 50? Welcome to The Optimal Aging Podcast — your go-to resource for marketing, messaging, and member retention strategies tailored to the powerful 50+ demographic.
Hosted by Jay Croft, founder of Prime Fit Content and longtime fitness writer, this podcast delivers real-world tips, expert interviews, and smart content strategies to help you:
- Stand out in a crowded fitness market
- Connect with older clients who value quality
- Build trust through storytelling and clarity
- Keep members engaged and coming back
Whether you're launching a new studio or want to grow a thriving community of active agers, you'll find practical, proven advice here — every week.
💡 Topics include:
• Fitness marketing for adults 50+
• Email, video, and blog content that actually works
• Branding, storytelling, and building trust
• Retention strategies for gyms and training studios
• Trends in wellness, longevity, and brain health
Subscribe now and learn how to build a better fitness business — by helping people age well and live better.
Visit: https://primefitcontent.com
Optimal Aging
Growing a Fitness Studio for Women over 50, with Anthony Wilkins, Alloy Personal Training for Women
Anthony Wilkins is trainer and co-owner of Alloy Personal Training for Women in Suwanee, Georgia, near Atlanta.
The studio serves women with an average age that’s over 50.
Anthony shares his experiences working with slightly “older” people and how he and his partner, Alloy Personal Training owner and creator of a new franchising system, Rick Mayo, smartly built success around this demographic.
Before moving to Georgia, Anthony was in the restaurant industry in New York. He reveals some surprising similarities between bartending and personal training.
The episode at a glance:
[00:52] About the episode: J-Lo and a ‘Golden Girl’
[3:03] Anthony’s introduction and background
[4:43] How Anthony got into physical fitness
[5:44] Working as a bartender before working as a fitness trainer
[7:20] How Alloy for Women started
[11:41] Safety first during pandemic and how it affects the business
[14:00] Ideal clients and why communication is important
[16:00] Taking care of the clients during pandemic
[20:19] Why women and why older women are the ideal clients?
[26:14] ‘Fat Facts’
[38:15] ‘It’s Never About Me’
[39:08] Host Jay Croft with Three Things I Like This Week
Resources and links:
Alloy Personal Training for Women
Tim Minnick, Gold’s Gym, Austin
Gretchen Reynolds in The New York Times
