Optimal Aging
Are you a gym owner, personal trainer, or wellness professional looking to grow your business by attracting more clients over 50? Welcome to The Optimal Aging Podcast — your go-to resource for marketing, messaging, and member retention strategies tailored to the powerful 50+ demographic.
Hosted by Jay Croft, founder of Prime Fit Content and longtime fitness writer, this podcast delivers real-world tips, expert interviews, and smart content strategies to help you:
- Stand out in a crowded fitness market
- Connect with older clients who value quality
- Build trust through storytelling and clarity
- Keep members engaged and coming back
Whether you're launching a new studio or want to grow a thriving community of active agers, you'll find practical, proven advice here — every week.
💡 Topics include:
• Fitness marketing for adults 50+
• Email, video, and blog content that actually works
• Branding, storytelling, and building trust
• Retention strategies for gyms and training studios
• Trends in wellness, longevity, and brain health
Subscribe now and learn how to build a better fitness business — by helping people age well and live better.
Visit: https://primefitcontent.com
Optimal Aging
Nutrition After 50: What to Eat as Needs and Interests Change with Nutritionist Angel Plannels
Angel Planells is currently the owner of ACP Nutrition, which helps people transform lives through health, wellness and nutrition. He is the chair for the National Organization of Men in Nutrition, a registered dietitian/nutritionist with the Veterans Health Administration, and a youth soccer coach at Emerald City Football Club in Seattle.
Angel also serves as a fitness and performance consultant who works with athletes on improving performance. Angel is currently serving as a national media spokesperson for the Academy of Nutrition & Dietetics.
The Episode at a glance:
[1:01] Episode introduction
[3:32] About Angel Planells
[5:50] Growing up in New Orleans
[10:35] Started as a dietician
[13:40] Changes in lifestyle and nutritional needs after 50
[21:02] Nutritional journey as a lifelong concern
[24:50] Why do you need protein when you get older?
[32:20] Good sources of protein
[39:42] Three Things I Like This week
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