The Optimal Aging Podcast
Millions of people over age 50 represent the biggest consumer market in history for fitness, nutrition, travel, recreation and more. But most businesses don't know how to market to them. We'll interview entrepreneurs, business leaders and innovators to discuss this exciting opportunity.
The Optimal Aging Podcast
Legendary Weightlifting Champ Dan John at 63: Why Gyms Should Cater to the Fit-Over-50 Market
Dan John is a champion athlete and veteran trainer with a ton of knowledge, tips and encouragement to share on being fit over 50. Dan is an All-American discus thrower. He has also competed at the highest levels of Olympic lifting, the Highland Games, and holds the American record in the Weight Pentathlon.
Dan -- inventor of the goblet squat, frequent contributor to fitness publications -- now gives workshops around the world, writes books, hosts The Dan John Podcast, and works with private clients from all walks of life including professional athletes and military personnel.
He remains active and competitive at age 63, despite injuries and setbacks that affect everyone a little later in life, even elite athletes.
WebMD article: Will COVID Stifle Usual January Rush to Gyms?
