Optimal Aging
Are you a gym owner, personal trainer, or wellness professional looking to grow your business by attracting more clients over 50? Welcome to The Optimal Aging Podcast — your go-to resource for marketing, messaging, and member retention strategies tailored to the powerful 50+ demographic.
Hosted by Jay Croft, founder of Prime Fit Content and longtime fitness writer, this podcast delivers real-world tips, expert interviews, and smart content strategies to help you:
- Stand out in a crowded fitness market
- Connect with older clients who value quality
- Build trust through storytelling and clarity
- Keep members engaged and coming back
Whether you're launching a new studio or want to grow a thriving community of active agers, you'll find practical, proven advice here — every week.
💡 Topics include:
• Fitness marketing for adults 50+
• Email, video, and blog content that actually works
• Branding, storytelling, and building trust
• Retention strategies for gyms and training studios
• Trends in wellness, longevity, and brain health
Subscribe now and learn how to build a better fitness business — by helping people age well and live better.
Visit: https://primefitcontent.com
Optimal Aging
From Trainer to Chiropractor to Integrative Movement Specialist, Dr. Evan Osar Shares Tips for Growing Your Fitness over 50 Business
Dr. Evan Osar began his career as a personal trainer even before he became a chiropractor. Since then, he also has founded the Institute for Integrative Health and Fitness Education in Chicago, and become an author and a public speaker.
Evan believes that fitness professionals are the solution to the health care crisis facing older adults, and he developed the Integrative Movement System to improve posture, breathing and movement and to help health professionals identify and treat client issues.
In this episode, he also shares powerful insight to help fitness and healthcare professionals market themselves in three specific ways – using customer testimonials, building a network for referrals, and realizing you’re not right for everyone.
Good stuff. Enjoy!
Resources
Institute for Integrative Health and Fitness Education
‘The Code Breaker’ on Amazon.com
