Optimal Aging
Are you a gym owner, personal trainer, or wellness professional looking to grow your business by attracting more clients over 50? Welcome to The Optimal Aging Podcast — your go-to resource for marketing, messaging, and member retention strategies tailored to the powerful 50+ demographic.
Hosted by Jay Croft, founder of Prime Fit Content and longtime fitness writer, this podcast delivers real-world tips, expert interviews, and smart content strategies to help you:
- Stand out in a crowded fitness market
- Connect with older clients who value quality
- Build trust through storytelling and clarity
- Keep members engaged and coming back
Whether you're launching a new studio or want to grow a thriving community of active agers, you'll find practical, proven advice here — every week.
💡 Topics include:
• Fitness marketing for adults 50+
• Email, video, and blog content that actually works
• Branding, storytelling, and building trust
• Retention strategies for gyms and training studios
• Trends in wellness, longevity, and brain health
Subscribe now and learn how to build a better fitness business — by helping people age well and live better.
Visit: https://primefitcontent.com
Optimal Aging
We’re at a Unique Point in the Global Push for Fitness Over 50 -- with Colin Milner of the International Council on Active Aging
We seem to be coming out of the worst of the pandemic… and we could be on the verge of a breakthrough — for your individual business and for fitness over 50 in general. We just have to be attuned to it and focused on seizing the moment.
So, this is a great time to talk with Colin Milner, who is the CEO of the International Council on Active Aging. Colin has worked with The World Health Organization, the US and Canadiaian governments, and Fortune 500 companies around the world.
Colin has built ICAA into a network in dozens of countries that includes 10,000 organizations catering to the health and wellbeing of older adults. We’re talking about retirement communities with fitness clubs; government agencies working with for-profit organizations; wellness professionals with university scholars.
Colin and I cover a lot of ground, and I know you’ll enjoy it — including his take on the “tipping point” that’s coming in the fight against the pandemic and this singular moment to help communities come out of it.
Colin Milner on LinkedIn
Colin's podcast
CDC on Coronavirus
