Optimal Aging
Are you a gym owner, personal trainer, or wellness professional looking to grow your business by attracting more clients over 50? Welcome to The Optimal Aging Podcast — your go-to resource for marketing, messaging, and member retention strategies tailored to the powerful 50+ demographic.
Hosted by Jay Croft, founder of Prime Fit Content and longtime fitness writer, this podcast delivers real-world tips, expert interviews, and smart content strategies to help you:
- Stand out in a crowded fitness market
- Connect with older clients who value quality
- Build trust through storytelling and clarity
- Keep members engaged and coming back
Whether you're launching a new studio or want to grow a thriving community of active agers, you'll find practical, proven advice here — every week.
💡 Topics include:
• Fitness marketing for adults 50+
• Email, video, and blog content that actually works
• Branding, storytelling, and building trust
• Retention strategies for gyms and training studios
• Trends in wellness, longevity, and brain health
Subscribe now and learn how to build a better fitness business — by helping people age well and live better.
Visit: https://primefitcontent.com
Optimal Aging
What's Your EQ? Emotional Intelligence Can Grow Your Fitness Business, with Lindsay Vastola
A lot of fitness entrepreneurs struggle with service offerings and pricing plans. For many, emotional intelligence can help them unlock the challenges of doing so successfully.
It’s a powerful idea, and this week, fitness entrepreneur and speaker Lindsay Vastola shares her story -- and how you can apply emotional intelligence to grow your own fitness, health and wellbeing business.
How much are you worth? What motivates prospects to buy? And clients to renew?
It’s more about emotions than logic, Lindsay says. Learn more about what she means, and how it can benefit you.
Lindsay on LinkedIn
Lindsay’s 8-Week Body Project
Emotional Intelligence book
