Too often in the digital age, we overlook traditional media in our marketing plans. But getting an article in the local paper or a segment on local TV or radio can still provide powerful exposure for your fitness business -- particularly if you’re appealing to an older market.
After decades in the media, as a reporter and editor, I want to share how you can stir up interest among your local media -- and other marketing tips to help you be prepared for the post-pandemic opportunities that are unfolding right now.
Is your website clear and useful?
Are you communicating to prospects via email newsletters that are NOT just spam?
Are you re-emerging “in real life” in your community to grow your referral network and presence?
Listen to this week’s episode for useful information you can use now.
4:05 -- What makes something newsworthy; how to approach reporters
6:10 -- An example of pitching a story and getting coverage
8:30 -- Your post-pandemic marketing checklist
12:00 -- Facebook, newsletters, phone calls, cleaning protocols
13:48 -- Three Things I Like This Week -- alternative milk, vegan deli, 1970s book
Naamly -- Support our advertiser