Optimal Aging
Are you a gym owner, personal trainer, or wellness professional looking to grow your business by attracting more clients over 50? Welcome to The Optimal Aging Podcast — your go-to resource for marketing, messaging, and member retention strategies tailored to the powerful 50+ demographic.
Hosted by Jay Croft, founder of Prime Fit Content and longtime fitness writer, this podcast delivers real-world tips, expert interviews, and smart content strategies to help you:
- Stand out in a crowded fitness market
- Connect with older clients who value quality
- Build trust through storytelling and clarity
- Keep members engaged and coming back
Whether you're launching a new studio or want to grow a thriving community of active agers, you'll find practical, proven advice here — every week.
💡 Topics include:
• Fitness marketing for adults 50+
• Email, video, and blog content that actually works
• Branding, storytelling, and building trust
• Retention strategies for gyms and training studios
• Trends in wellness, longevity, and brain health
Subscribe now and learn how to build a better fitness business — by helping people age well and live better.
Visit: https://primefitcontent.com
Optimal Aging
Make the News: Get Free Local Media Coverage for Your Over-50 Gym or Fitness Studio, and Other Tips for Your Post-Pandemic Marketing Plan
Too often in the digital age, we overlook traditional media in our marketing plans. But getting an article in the local paper or a segment on local TV or radio can still provide powerful exposure for your fitness business -- particularly if you’re appealing to an older market.
After decades in the media, as a reporter and editor, I want to share how you can stir up interest among your local media -- and other marketing tips to help you be prepared for the post-pandemic opportunities that are unfolding right now.
Is your website clear and useful?
Are you communicating to prospects via email newsletters that are NOT just spam?
Are you re-emerging “in real life” in your community to grow your referral network and presence?
Listen to this week’s episode for useful information you can use now.
Key Moments
4:05 -- What makes something newsworthy; how to approach reporters
6:10 -- An example of pitching a story and getting coverage
8:30 -- Your post-pandemic marketing checklist
12:00 -- Facebook, newsletters, phone calls, cleaning protocols
13:48 -- Three Things I Like This Week -- alternative milk, vegan deli, 1970s book
Links
Prime Fit Content
The 5 Types of Content Your Fitness Business Needs
Naamly -- Support our advertiser
Silk Ultra Plant-Based Milk
The BE-Hive vegan deli
“Rock Me on the Water” book
