Optimal Aging
Are you a gym owner, personal trainer, or wellness professional looking to grow your business by attracting more clients over 50? Welcome to The Optimal Aging Podcast — your go-to resource for marketing, messaging, and member retention strategies tailored to the powerful 50+ demographic.
Hosted by Jay Croft, founder of Prime Fit Content and longtime fitness writer, this podcast delivers real-world tips, expert interviews, and smart content strategies to help you:
- Stand out in a crowded fitness market
- Connect with older clients who value quality
- Build trust through storytelling and clarity
- Keep members engaged and coming back
Whether you're launching a new studio or want to grow a thriving community of active agers, you'll find practical, proven advice here — every week.
💡 Topics include:
• Fitness marketing for adults 50+
• Email, video, and blog content that actually works
• Branding, storytelling, and building trust
• Retention strategies for gyms and training studios
• Trends in wellness, longevity, and brain health
Subscribe now and learn how to build a better fitness business — by helping people age well and live better.
Visit: https://primefitcontent.com
Optimal Aging
Training People Over 50 for Mountain Biking, Hiking, Spartan Races and More, with TRX’s Renae McCloud
Some people over 50 like to go to the gym so they can do well in the gym -- and that’s great.
But others want to train so they can enjoy something outdoors.
And that’s the specialty of Renae McCloud, a TRX instructor in Seattle who gets her Baby Boomer (ish) clients ready for demanding, fun outdoor adventures.
I met Renae after I wrote about an Atlanta man who celebrated his 75th birthday by running his first Spartan obstacle course. I had no idea trainers could specialize in helping older adults prepare for these kinds of challenges.
Learn how she did it, how she incorporates it into her TRX-based studio training, and the powerful joy she sees radiated from her clients as they cross the finish line. Now, this episode is NOT about Spartan races, per se. If you want to think outside the box, bust some stereotypes, and learn how to expand your business in a fresh way, then you’ll want to hear what Renae has to say.
Key Moments
5:00 -- Ranae's outdoor training
6:00 -- Her "sweet spot" is Boomers
8:30 -- How she got started with Spartan training
13:30 -- Adding mountain biking
16:15 -- "I found the passion for the Boomers"
20:10 -- Strength training is important, particularly for women / TRX yoga
32:20 -- How she trains people for outdoor activities
40:08 -- I'm a little scared of Spartan races
43:38 -- Training to enjoy life
45:00 -- Three Things I Like This Week -- Apple AirTags, Changing Priorities, "The Father"
Links
McCloud Fitness
Renae on Instagram
Spartan
TRX
Naamly -- Support our advertiser
Apple Air Tag
Man’s new “Rules for Living” after a heart attack
“The Father” movie
