Optimal Aging
Are you a gym owner, personal trainer, or wellness professional looking to grow your business by attracting more clients over 50? Welcome to The Optimal Aging Podcast — your go-to resource for marketing, messaging, and member retention strategies tailored to the powerful 50+ demographic.
Hosted by Jay Croft, founder of Prime Fit Content and longtime fitness writer, this podcast delivers real-world tips, expert interviews, and smart content strategies to help you:
- Stand out in a crowded fitness market
- Connect with older clients who value quality
- Build trust through storytelling and clarity
- Keep members engaged and coming back
Whether you're launching a new studio or want to grow a thriving community of active agers, you'll find practical, proven advice here — every week.
💡 Topics include:
• Fitness marketing for adults 50+
• Email, video, and blog content that actually works
• Branding, storytelling, and building trust
• Retention strategies for gyms and training studios
• Trends in wellness, longevity, and brain health
Subscribe now and learn how to build a better fitness business — by helping people age well and live better.
Visit: https://primefitcontent.com
Optimal Aging
First A Gym, Then A Podcast, and Now A Book -- Jim Adams Expands His “Masters in Fitness Business” Brand
Jim Adams is the owner of Catalyst Strength and Functional Nutrition in St. Louis — and the author of a brand-new book, “Masters in Fitness Business.” It’s a companion piece to his podcast of the same name and, I’m glad to report, it’s really good. Jim’s a thoughtful interviewer and he presents his guests in a warm light that’s beneficial to the audience. Believe me, that’s not as easy as it might seem, in a podcast or in print.
Jim also fills us in about a new venture for online learning in the fitness business — and we even discuss books and authors a bit, something I love to do any time.
Time Highlights
7:08 -- He used pandemic down time to start
11:15 -- From a bunch of podcast episodes to a book
16:30 -- Fit University is like 'an Amazon for the fitness business courses'
30:30 -- Dialing in your business to a specific demographic
35:25 -- A stronger team emerged from the pandemic
40:15 -- Shifting to the 'older' population
43:15 -- 'Authors for $400, Alex!'
48:10 -- Three Things I Like This Week (Special Vacation Edition)
Catalyst Strength and Functional Nutrition
Naamly -- Support our advertiser, who helps you keep in touch with your members
A guide to Mid-Century Modern Architecture
