Jim Adams is the owner of Catalyst Strength and Functional Nutrition in St. Louis — and the author of a brand-new book, “Masters in Fitness Business.” It’s a companion piece to his podcast of the same name and, I’m glad to report, it’s really good. Jim’s a thoughtful interviewer and he presents his guests in a warm light that’s beneficial to the audience. Believe me, that’s not as easy as it might seem, in a podcast or in print.
Jim also fills us in about a new venture for online learning in the fitness business — and we even discuss books and authors a bit, something I love to do any time.
7:08 -- He used pandemic down time to start
11:15 -- From a bunch of podcast episodes to a book
16:30 -- Fit University is like 'an Amazon for the fitness business courses'
30:30 -- Dialing in your business to a specific demographic
35:25 -- A stronger team emerged from the pandemic
40:15 -- Shifting to the 'older' population
43:15 -- 'Authors for $400, Alex!'
48:10 -- Three Things I Like This Week (Special Vacation Edition)
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