Optimal Aging
Are you a gym owner, personal trainer, or wellness professional looking to grow your business by attracting more clients over 50? Welcome to The Optimal Aging Podcast — your go-to resource for marketing, messaging, and member retention strategies tailored to the powerful 50+ demographic.
Hosted by Jay Croft, founder of Prime Fit Content and longtime fitness writer, this podcast delivers real-world tips, expert interviews, and smart content strategies to help you:
- Stand out in a crowded fitness market
- Connect with older clients who value quality
- Build trust through storytelling and clarity
- Keep members engaged and coming back
Whether you're launching a new studio or want to grow a thriving community of active agers, you'll find practical, proven advice here — every week.
💡 Topics include:
• Fitness marketing for adults 50+
• Email, video, and blog content that actually works
• Branding, storytelling, and building trust
• Retention strategies for gyms and training studios
• Trends in wellness, longevity, and brain health
Subscribe now and learn how to build a better fitness business — by helping people age well and live better.
Visit: https://primefitcontent.com
Optimal Aging
To Grow a Fit Over 50 Business, Focus on Client Engagement and Retention, with Sumit Seth of Naamly
I met Sumit Seth a couple of years ago at a fitness conference, and we sort of immediately connected because we were two of the few participants who are not actually gym owners or trainers. We were both there to network, to learn, and to promote our new ventures — my Prime Fit Content and his Naamly, a web-based platform that helps fit pros connect with their clients and improve retention.
Since then I’m glad to say that we’ve stayed in touch and that we’ve both found our footing and a lot of supporters in the industry.
In fact, we both spoke last weekend at the virtual Functional Aging Summit, sponsored by the Functional Aging Institute. You’ll hear us talk about it briefly in this episode of the Optimal Aging podcast, which was recorded a couple of weeks before the event.
Naamly helps gym owners systematize and simplify their operations by centralizing member data and communications, so gym owners can increase their customer lifetime value, improve staff efficiencies, and eliminate their stress.
I’m happy to say Naamly is a sponsor of this podcast, and I want to point out that Naamly makes it easier than ever to keep your active aging clients engaged & excited about being a part of your business.
Highlights
3:45 -- Happy to be seeing faces again
6:30 -- The journey to learn more
8:25 -- Sumit’s successes before fitness
10:40 -- ‘If I do this, I’ll die young’
13:30 -- ‘How we could help gym owners succeed’
19:40 -- Customers crave recognition
24:15 -- The peril of ignoring retention
29:14 -- The story behind the name
38:00 -- Three Things I Like This Week
Links
‘In the Heights’ trailer
