Optimal Aging
Are you a gym owner, personal trainer, or wellness professional looking to grow your business by attracting more clients over 50? Welcome to The Optimal Aging Podcast — your go-to resource for marketing, messaging, and member retention strategies tailored to the powerful 50+ demographic.
Hosted by Jay Croft, founder of Prime Fit Content and longtime fitness writer, this podcast delivers real-world tips, expert interviews, and smart content strategies to help you:
- Stand out in a crowded fitness market
- Connect with older clients who value quality
- Build trust through storytelling and clarity
- Keep members engaged and coming back
Whether you're launching a new studio or want to grow a thriving community of active agers, you'll find practical, proven advice here — every week.
💡 Topics include:
• Fitness marketing for adults 50+
• Email, video, and blog content that actually works
• Branding, storytelling, and building trust
• Retention strategies for gyms and training studios
• Trends in wellness, longevity, and brain health
Subscribe now and learn how to build a better fitness business — by helping people age well and live better.
Visit: https://primefitcontent.com
Optimal Aging
Gym Owners, Here's How to Use the Right Words and Images to Appeal to the Over-50 Fitness Market.
Have you played the role of fitness consumer lately? It might be an eye-opening experience. Just do a quick Google search on gyms and studios in your area, and see what you find on all the websites that pop up. What kind of messages come through the words and images?
I did this recently while out of town and looking for a gym to use for the day. And it was helpful to be reminded of what a gym consumer goes through when looking for a gym or studio in his or her hometown.
How do they find a place that’s right for them?
How do you – as a fitness business targeting the over-50 market – make it clear that you want their business? That you have what they need? That you’re the right one for them?
Here are 10 simple tips to guide you through the process and supercharge your content marketing so that the right people know you’re the right spot for them.
Highlights
3:15 -- How do over-50 fitness consumers know you’re the right one?
4:10 -- 10 tips to super-charge your content
10:00 -- How and why to use the right photos
15:15 -- How to fill up your gym during the middle of the workday
18:45 -- Promote your relevant special certifications and training
21:45 -- Three Things I Like This Week
Resources
Alloy Personal Training Franchise
