Optimal Aging
Are you a gym owner, personal trainer, or wellness professional looking to grow your business by attracting more clients over 50? Welcome to The Optimal Aging Podcast — your go-to resource for marketing, messaging, and member retention strategies tailored to the powerful 50+ demographic.
Hosted by Jay Croft, founder of Prime Fit Content and longtime fitness writer, this podcast delivers real-world tips, expert interviews, and smart content strategies to help you:
- Stand out in a crowded fitness market
- Connect with older clients who value quality
- Build trust through storytelling and clarity
- Keep members engaged and coming back
Whether you're launching a new studio or want to grow a thriving community of active agers, you'll find practical, proven advice here — every week.
💡 Topics include:
• Fitness marketing for adults 50+
• Email, video, and blog content that actually works
• Branding, storytelling, and building trust
• Retention strategies for gyms and training studios
• Trends in wellness, longevity, and brain health
Subscribe now and learn how to build a better fitness business — by helping people age well and live better.
Visit: https://primefitcontent.com
Optimal Aging
How to Crush the Anti-‘Dad Bod’ Market for Men Who Want to be Fit over 50. With Mike Warren of Australia’s Ditch the Dad Bod.
I’ve never liked the whole “dad bod” thing… I mean, of course, a lot of mature men are soft around the middle and don’t have much muscle tone. They shouldn’t be shamed for it -- but they shouldn’t exactly be praised for it, either -- right?
Many of them don’t want to be. They’re willing to pay you to get them in shape, and the post-pandemic online-training market has blown the whole world open to trainers like Mike Warren of Perth, Australia.
He’s doing a booming business Down Under, serving mature men all over the world. He’s one of many, and the market is growing. Learn from Mike about his marketing approach, content, and attitude with his clients. Let me know what you think of his (perhaps) unorthodox approach.
Time Index
6:27 -- A 12-week coaching program that focuses on food, sleep, movement and mindset
12:33 -- 'I'm a tough-love advocate'
14:30 -- When did recovery become so important?
18:00 -- You can't go back in time to get fit later in life
23:35 -- Beware the shiny toy bucket
24:57 -- Sleep is the primary polar
32:22 -- Communicating with your 'key stakeholders'
47:15 -- Three Things I Like This Week: Americans are returning to the gym; a healthy snack; an awesome look back at 1969
Links and Resources
Ditch the Dad Bod with Mike Warren
Naamly -- Support our advertiser, who helps you keep in touch with your members
Report finds Americans are heading back to the gym
Keto Cups Evolved Chocolate
‘Summer of Soul’ trailer
