Optimal Aging
Are you a gym owner, personal trainer, or wellness professional looking to grow your business by attracting more clients over 50? Welcome to The Optimal Aging Podcast — your go-to resource for marketing, messaging, and member retention strategies tailored to the powerful 50+ demographic.
Hosted by Jay Croft, founder of Prime Fit Content and longtime fitness writer, this podcast delivers real-world tips, expert interviews, and smart content strategies to help you:
- Stand out in a crowded fitness market
- Connect with older clients who value quality
- Build trust through storytelling and clarity
- Keep members engaged and coming back
Whether you're launching a new studio or want to grow a thriving community of active agers, you'll find practical, proven advice here — every week.
💡 Topics include:
• Fitness marketing for adults 50+
• Email, video, and blog content that actually works
• Branding, storytelling, and building trust
• Retention strategies for gyms and training studios
• Trends in wellness, longevity, and brain health
Subscribe now and learn how to build a better fitness business — by helping people age well and live better.
Visit: https://primefitcontent.com
Optimal Aging
Built to Grow, Including Fitness over 50: Gym Owner and Entrepreneur Tim Lyons Knows the Power of Marketing
Tim Lyons is a fitness entrepreneur on the move. He opened his own gym in Scottsdale, Arizona, then started coaching other gym owners on how to succeed. He wrote a book called Good to Grow and hosts a podcast with the same name. And, as if all that’s not enough, he’s a frequent speaker at conferences and even produces his own Growth Summits, including one that’s coming up this fall in Nashville.
I’ve known Tim for a couple of years now, and I’m always struck by how helpful and open he is. I know this graciousness is part of the reason for his success, too.
But I’d never spent a great deal of time talking with him, or learning his story — how a former football player, and still a devoted fan, discovered his marketing talents and parlayed them into this array of business enterprises. He also knows the value of the over-50 demographic, which we discuss — as well as the importance of content that speaks effectively to them.
Sometimes I hear from young men who want to learn to write better and to promote their own personal brand. I’m always happy to help. And Tim Lyons is someone who’s done it. Here’s my talk with Tim.
Timed Highlights
5:10 -- Finding the right business model for his gym
9:00 -- You grow when you surround yourself with the right people
14:00 -- You can always make money, but time slips away
17:00 -- Why would anyone want to listen to me?
20:40 -- Why systems are so important
26:50 -- If you don't communicate, what do you expect to happen?
35:25 -- Addressing the "older" market
49:30 -- Three Things I Like This Week
Naamly -- Support our advertiser, who helps you keep in touch with your members
