Optimal Aging
Are you a gym owner, personal trainer, or wellness professional looking to grow your business by attracting more clients over 50? Welcome to The Optimal Aging Podcast — your go-to resource for marketing, messaging, and member retention strategies tailored to the powerful 50+ demographic.
Hosted by Jay Croft, founder of Prime Fit Content and longtime fitness writer, this podcast delivers real-world tips, expert interviews, and smart content strategies to help you:
- Stand out in a crowded fitness market
- Connect with older clients who value quality
- Build trust through storytelling and clarity
- Keep members engaged and coming back
Whether you're launching a new studio or want to grow a thriving community of active agers, you'll find practical, proven advice here — every week.
💡 Topics include:
• Fitness marketing for adults 50+
• Email, video, and blog content that actually works
• Branding, storytelling, and building trust
• Retention strategies for gyms and training studios
• Trends in wellness, longevity, and brain health
Subscribe now and learn how to build a better fitness business — by helping people age well and live better.
Visit: https://primefitcontent.com
Optimal Aging
Financial Fitness and Physical Fitness over 50 Are A Lot Alike: With Financial Planner Murs Tariq
Are you nervous about retirement? If you’re already there, are you enjoying yourself?
As much as we might want to focus just on exercise and diet, finances are a big part of our overall wellbeing, too. And for many people over 50, the thought of retiring can be stressful. Even if they have done what they need to, they still wonder — will it be enough? Will I be able to live how I want to live? Am I in good shape?
It sounds a lot like the conversations we have with ourselves and clients about exercise, doesn’t it?
That’s not the only similarity. Financial fitness comes from making decisions based on values, sticking with them in general but being open to modifications, and remaining consistent over time.
How many trainers have given similar advice to new fitness clients?
I want to talk about financial fitness here from time to time And I thought a good way to start would be with a financial planner. Murs Tariq is partner at Peace of Mind Wealth Management In Raleigh, North Carolina, and co-host of the Secure your Retirement podcast.
We cover a lot of ground — on common fears, smart strategies, and concerns you might have as an entrepreneur about topics like succession planning. I hope you’ll find it thought provoking — and if you don’t have a retirement plan or someone to help you make one, there’s never a better time to start than now.
Time Index
4:50 -- Working and retirement have changed over the years
13:00 -- Nobody's going to do it for you
22:00 -- The lingering fears
38:00 -- Small businesses, succession planning, and unexpected turns
43:55 -- Three Things I Like This Week
Resources and Links
Murs Tariq at Peace of Mind Wealth Management
Naamly -- Support our advertiser, who helps you keep in touch with your members
Christopher Meloni, Men’s Health
