Optimal Aging
Are you a gym owner, personal trainer, or wellness professional looking to grow your business by attracting more clients over 50? Welcome to The Optimal Aging Podcast — your go-to resource for marketing, messaging, and member retention strategies tailored to the powerful 50+ demographic.
Hosted by Jay Croft, founder of Prime Fit Content and longtime fitness writer, this podcast delivers real-world tips, expert interviews, and smart content strategies to help you:
- Stand out in a crowded fitness market
- Connect with older clients who value quality
- Build trust through storytelling and clarity
- Keep members engaged and coming back
Whether you're launching a new studio or want to grow a thriving community of active agers, you'll find practical, proven advice here — every week.
💡 Topics include:
• Fitness marketing for adults 50+
• Email, video, and blog content that actually works
• Branding, storytelling, and building trust
• Retention strategies for gyms and training studios
• Trends in wellness, longevity, and brain health
Subscribe now and learn how to build a better fitness business — by helping people age well and live better.
Visit: https://primefitcontent.com
Optimal Aging
Can ‘Nurse-Coaches’ Help Bridge the Gap Between Healthcare and Fitness after 50? With Nicole Vienneau
Like many of you, I’m intrigued by the growing merger of the healthcare and fitness industries. I wonder where it could take us as a society — and if it could lead to systemic support for millions more people to exercise and eat right. You know, particularly among older people, the word of medical professionals carries great sway — even when fitness professionals strongly disagree.
How many times have you heard a prospect or client say he can’t do something because his doctor told him that he’s too old for weightlifting, running, exertion of any kind…?
My guest this week is a nurse, a personal trainer and functional aging specialist who represents a growing number of “nurse coaches” who seek to help integrate healthcare and fitness.
Nicole Vienneau is on the faculty of the International Nurse Coach Association’s Integrative Nurse coach Academy. She also owns Blue Monarch Health, bringing fitness training to people over 50 in Washington state. Dementia prevention is a major focus of her work.
Nicole’s spirit and enthusiasm are infectious, and I love the angle she represents on this topic. Enjoy our conversation.
Time Index
7:45 -- Suffering and death -- and 'a small amount of healing'
11:20 -- How 'nurse coaches' emerged
18:50 -- 'This is not a typical gym'
25:45 -- How she reaches older women -- and overcomes their barriers to fitness
34:30 -- Going where the communities already exist
44:30 -- Older people want to remain active
49:55 -- Three Things I Like This Week
Resources and Links
Integrative Nurse Coach Academy
Naamly -- Support our advertiser, who helps you keep in touch with your members
