Optimal Aging
Are you a gym owner, personal trainer, or wellness professional looking to grow your business by attracting more clients over 50? Welcome to The Optimal Aging Podcast — your go-to resource for marketing, messaging, and member retention strategies tailored to the powerful 50+ demographic.
Hosted by Jay Croft, founder of Prime Fit Content and longtime fitness writer, this podcast delivers real-world tips, expert interviews, and smart content strategies to help you:
- Stand out in a crowded fitness market
- Connect with older clients who value quality
- Build trust through storytelling and clarity
- Keep members engaged and coming back
Whether you're launching a new studio or want to grow a thriving community of active agers, you'll find practical, proven advice here — every week.
💡 Topics include:
• Fitness marketing for adults 50+
• Email, video, and blog content that actually works
• Branding, storytelling, and building trust
• Retention strategies for gyms and training studios
• Trends in wellness, longevity, and brain health
Subscribe now and learn how to build a better fitness business — by helping people age well and live better.
Visit: https://primefitcontent.com
Optimal Aging
Would You Like an Audience of 2 Million People for Your Over-50 Fitness Business? Here's How One FitPro Did It.
Everybody’s on social media, sending emails, putting videos on YouTube and all — and that’s great. It’s how we get our word out about healthy living after 50. But I love sharing stories about people who find fresh ways to grow their audience and business , and that’s what this week’s guest represents.
Holly Kouvo of Massachusetts has been in fitness for 20 years. She has a robust presence on social media, regularly sends out emails, posts videos on YouTube, and even speaks at conferences. But Holly doesn’t stop there. She has managed to build an empire that includes a TV show that can reach 2 million people in 30 states. It’s Called “Get Healthy with Holly,” and she produces it in a local station, then lets other local-access stations download it and play it for audiences.
It’s a great way to grow her brand, presence, and virtual training business. Listen to learn how she does it.
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