Optimal Aging
Are you a gym owner, personal trainer, or wellness professional looking to grow your business by attracting more clients over 50? Welcome to The Optimal Aging Podcast — your go-to resource for marketing, messaging, and member retention strategies tailored to the powerful 50+ demographic.
Hosted by Jay Croft, founder of Prime Fit Content and longtime fitness writer, this podcast delivers real-world tips, expert interviews, and smart content strategies to help you:
- Stand out in a crowded fitness market
- Connect with older clients who value quality
- Build trust through storytelling and clarity
- Keep members engaged and coming back
Whether you're launching a new studio or want to grow a thriving community of active agers, you'll find practical, proven advice here — every week.
💡 Topics include:
• Fitness marketing for adults 50+
• Email, video, and blog content that actually works
• Branding, storytelling, and building trust
• Retention strategies for gyms and training studios
• Trends in wellness, longevity, and brain health
Subscribe now and learn how to build a better fitness business — by helping people age well and live better.
Visit: https://primefitcontent.com
Optimal Aging
How You Can Help People over 50 Get Fit after They Face a Turning Point. With trainer, author and podcaster Christine Conti.
Can you look back on your life and see a moment when everything changed for you?
When you suddenly had to decide which way to go, what to do… how to even proceed?
This week’s guest on the Optimal Aging podcast was just 31 when she received frightening medical news: she was diagnosed with a disease that could lead to crippling rheumatoid arthritis — as it had for her beloved grandmother.
From that moment, Christine Conti began a journey that led to dedicating her life to fitness for herself and for others. Christine is now a veteran trainer, co-host of a podcast Called Two Fit Crazies and a Microphone, author of medical-fitness courses, and now — in January — the author of a book titled appropriately “Split-Second Courage: What If Your Fears Were the Key to Your Dreams?”
Resources
Naamly -- Support our advertiser, who helps you keep in touch with your members
National Recovery Month on SAMHSA.org
