The Optimal Aging Podcast
Millions of people over age 50 represent the biggest consumer market in history for fitness, nutrition, travel, recreation and more. But most businesses don't know how to market to them. We'll interview entrepreneurs, business leaders and innovators to discuss this exciting opportunity.
The Optimal Aging Podcast
How to Improve Your Content Marketing and Tell Awesome Stories about Fitness over 50.
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Jay Croft
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Episode 45
What should you be doing now with your content marketing to establish yourself as an expert on fitness over 50?
We’re joined this week by content marketing expert Ann Gynn, who shares insights and tips relevant to gyms, studios, and other small businesses.
Ann points out that you already have a business RICH in stories. What could be more compelling than helping people live their best lives? Especially when it’s a segment of society that’s often neglected?
Links & Resources
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