Optimal Aging
Are you a gym owner, personal trainer, or wellness professional looking to grow your business by attracting more clients over 50? Welcome to The Optimal Aging Podcast — your go-to resource for marketing, messaging, and member retention strategies tailored to the powerful 50+ demographic.
Hosted by Jay Croft, founder of Prime Fit Content and longtime fitness writer, this podcast delivers real-world tips, expert interviews, and smart content strategies to help you:
- Stand out in a crowded fitness market
- Connect with older clients who value quality
- Build trust through storytelling and clarity
- Keep members engaged and coming back
Whether you're launching a new studio or want to grow a thriving community of active agers, you'll find practical, proven advice here — every week.
💡 Topics include:
• Fitness marketing for adults 50+
• Email, video, and blog content that actually works
• Branding, storytelling, and building trust
• Retention strategies for gyms and training studios
• Trends in wellness, longevity, and brain health
Subscribe now and learn how to build a better fitness business — by helping people age well and live better.
Visit: https://primefitcontent.com
Optimal Aging
How to Improve Your Content Marketing and Tell Awesome Stories about Fitness over 50.
What should you be doing now with your content marketing to establish yourself as an expert on fitness over 50?
We’re joined this week by content marketing expert Ann Gynn, who shares insights and tips relevant to gyms, studios, and other small businesses.
Ann points out that you already have a business RICH in stories. What could be more compelling than helping people live their best lives? Especially when it’s a segment of society that’s often neglected?
Links & Resources
Naamly -- Support our advertiser, who helps you keep in touch with your members
