Optimal Aging
Are you a gym owner, personal trainer, or wellness professional looking to grow your business by attracting more clients over 50? Welcome to The Optimal Aging Podcast — your go-to resource for marketing, messaging, and member retention strategies tailored to the powerful 50+ demographic.
Hosted by Jay Croft, founder of Prime Fit Content and longtime fitness writer, this podcast delivers real-world tips, expert interviews, and smart content strategies to help you:
- Stand out in a crowded fitness market
- Connect with older clients who value quality
- Build trust through storytelling and clarity
- Keep members engaged and coming back
Whether you're launching a new studio or want to grow a thriving community of active agers, you'll find practical, proven advice here — every week.
💡 Topics include:
• Fitness marketing for adults 50+
• Email, video, and blog content that actually works
• Branding, storytelling, and building trust
• Retention strategies for gyms and training studios
• Trends in wellness, longevity, and brain health
Subscribe now and learn how to build a better fitness business — by helping people age well and live better.
Visit: https://primefitcontent.com
Optimal Aging
Let's Talk about Menopause and How to Help Women Stay Fit, Well and Active. With Selene Yeager.
Menopause is a part of life for half of all people everywhere, but it’s not discussed much in general — let alone in the context of staying fit and healthy to enjoy a high quality of life for as long as possible.
This week’s guest on the Optimal Aging podcast is all about raising awareness and informing women about how to make the most of menopause. Selene Yeager is a trainer, nutrition coach, journalist and competitive endurance athlete. And she hosts a podcast called Press Play Not Pause as part of the Feisty Menopause movement she’s leading.
I love Selene’s approach to talking about all of this. I learned SO MUCH, and I know you will too.
Links & Resources
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