Optimal Aging
Are you a gym owner, personal trainer, or wellness professional looking to grow your business by attracting more clients over 50? Welcome to The Optimal Aging Podcast — your go-to resource for marketing, messaging, and member retention strategies tailored to the powerful 50+ demographic.
Hosted by Jay Croft, founder of Prime Fit Content and longtime fitness writer, this podcast delivers real-world tips, expert interviews, and smart content strategies to help you:
- Stand out in a crowded fitness market
- Connect with older clients who value quality
- Build trust through storytelling and clarity
- Keep members engaged and coming back
Whether you're launching a new studio or want to grow a thriving community of active agers, you'll find practical, proven advice here — every week.
💡 Topics include:
• Fitness marketing for adults 50+
• Email, video, and blog content that actually works
• Branding, storytelling, and building trust
• Retention strategies for gyms and training studios
• Trends in wellness, longevity, and brain health
Subscribe now and learn how to build a better fitness business — by helping people age well and live better.
Visit: https://primefitcontent.com
Optimal Aging
Focusing on People and Relationships Helps Midwestern Fitness Chain Orange Shoe Grow. Ep. 48
There’s a cute reason why Orange Shoe Fitness has its name, and the company is smart to repeat it. See ,the founder was a pharmaceutical rep who always wore his favorite pair of bright orange shoes. Said they made him
feel confident. Probably also gave his prospects and clients something to remember him by, right?
One day, Josh Martin realized something important about the medicine he was selling. It was used to help people feel better after they’d become sick. What if he could do something to prevent disease to start with?
From that, Orange Shoe began, back in 2004, and now its leaders, Scott and Katie Michel, are part of a growing chain that recently opened its 11th midwestern location, this one in Chicago.
Scott Michel joins the Optimal Aging podcast this week, and I love his take on keeping fitness fun, building relationships, and nurturing a positive environment for everyone.
“It’s a people business before it’s a pushup business,” he says.
Indeed it is.
Resources and Links
Naamly -- Support our advertiser, who helps you keep in touch with your members
What to Learn from the Facebook Outage
