Optimal Aging
Are you a gym owner, personal trainer, or wellness professional looking to grow your business by attracting more clients over 50? Welcome to The Optimal Aging Podcast — your go-to resource for marketing, messaging, and member retention strategies tailored to the powerful 50+ demographic.
Hosted by Jay Croft, founder of Prime Fit Content and longtime fitness writer, this podcast delivers real-world tips, expert interviews, and smart content strategies to help you:
- Stand out in a crowded fitness market
- Connect with older clients who value quality
- Build trust through storytelling and clarity
- Keep members engaged and coming back
Whether you're launching a new studio or want to grow a thriving community of active agers, you'll find practical, proven advice here — every week.
💡 Topics include:
• Fitness marketing for adults 50+
• Email, video, and blog content that actually works
• Branding, storytelling, and building trust
• Retention strategies for gyms and training studios
• Trends in wellness, longevity, and brain health
Subscribe now and learn how to build a better fitness business — by helping people age well and live better.
Visit: https://primefitcontent.com
Optimal Aging
How to Build an Email List for your Over-50 Fitness Business, and Make the Most of It.
Just in time for my 58th birthday this week, I’m sharing 5 tips to build your email list and 8 hacks for making sure you’re sending good stuff.
I talk to fitness professionals all the time who say they don’t want to send emails because spam is so annoying…. Or because they would never buy anything from email, so why would anyone else…
But email remains essential to growing your small business. It’s highly effective, even if you think EVERYBODY hates getting email. (They don’t.) It’s super-cheap. And, best of all, you own your email list – unlike your contacts on social media.
The money’s in the list, but a good email list isn’t just about numbers. You want targeted customers who are likely to engage with you and your business. The main purpose of an email list is to grow leads and nurture them into customers – and to maintain engagement with current members and clients.
Enjoy!
Resources & Links
Naamly -- Support our advertiser, who helps you keep in touch with your members
