Optimal Aging
Are you a gym owner, personal trainer, or wellness professional looking to grow your business by attracting more clients over 50? Welcome to The Optimal Aging Podcast — your go-to resource for marketing, messaging, and member retention strategies tailored to the powerful 50+ demographic.
Hosted by Jay Croft, founder of Prime Fit Content and longtime fitness writer, this podcast delivers real-world tips, expert interviews, and smart content strategies to help you:
- Stand out in a crowded fitness market
- Connect with older clients who value quality
- Build trust through storytelling and clarity
- Keep members engaged and coming back
Whether you're launching a new studio or want to grow a thriving community of active agers, you'll find practical, proven advice here — every week.
💡 Topics include:
• Fitness marketing for adults 50+
• Email, video, and blog content that actually works
• Branding, storytelling, and building trust
• Retention strategies for gyms and training studios
• Trends in wellness, longevity, and brain health
Subscribe now and learn how to build a better fitness business — by helping people age well and live better.
Visit: https://primefitcontent.com
Optimal Aging
Hit up churches, community colleges, other local resources to sell your fitness-over-50 offerings. With Julian Barnes of Boutique Fitness Solutions. Episode 50.
Julian Barnes is the co-founder and CEO of Boutique Fitness Solutions. The New York-based company educates and connects people in boutique fitness through training, workshops, sharing business methods, and providing thought leadership.
Julian also is the COO of the MELT Method, and advises leaders in the fitness industry.
I love what he shares with us about how the fitness industry must be “evangelical” in promoting the benefits of exercise and healthy living. You’ve got to get out there in your community, network, promote, educate, and tell your story, over and over. He has some great suggestions for how studios can do that — and how studio owners should be thinking about the great opportunity presented by the pandemic.
Key Moments
5:28 -- What can I do today that will benefit my business -- and what can I do in 2 weeks?
8:00 -- The three biggest challenges studios face right now
14:30 -- Diversify in your hiring to solve staffing shortages
19:00 -- Churches, neighborhood associations, and other places to find business
27:45 -- Go find your audience
33:00 -- The word for the day is ‘evangelical’
34:45 -- Three Things I Like This Week: weighted blankets, diabetes awareness, gratitude
Resources and Links
Naamly -- Support our advertiser, who helps you keep in touch with your members
10 Ways to Become More Grateful
