Optimal Aging
Are you a gym owner, personal trainer, or wellness professional looking to grow your business by attracting more clients over 50? Welcome to The Optimal Aging Podcast — your go-to resource for marketing, messaging, and member retention strategies tailored to the powerful 50+ demographic.
Hosted by Jay Croft, founder of Prime Fit Content and longtime fitness writer, this podcast delivers real-world tips, expert interviews, and smart content strategies to help you:
- Stand out in a crowded fitness market
- Connect with older clients who value quality
- Build trust through storytelling and clarity
- Keep members engaged and coming back
Whether you're launching a new studio or want to grow a thriving community of active agers, you'll find practical, proven advice here — every week.
💡 Topics include:
• Fitness marketing for adults 50+
• Email, video, and blog content that actually works
• Branding, storytelling, and building trust
• Retention strategies for gyms and training studios
• Trends in wellness, longevity, and brain health
Subscribe now and learn how to build a better fitness business — by helping people age well and live better.
Visit: https://primefitcontent.com
Optimal Aging
Fitness Veteran Eric Tepper on How He's Building GenStrong Fitness to Serve the Over-50 Market.
Eric Tepper is a veteran of the fitness industry, with more than 25 years in business development, operations, cost management and more. He’s currently director of sales at the Chicago Athletic Clubs.
But it’s a different project that has brought him onto this week’s episode of the Optimal Aging podcast. Eric is developing GenStrong Fitness to meet the growing needs of the over-50 demographic. He sees GenStrong’s first location opening in 2022, with more to come in a franchise and licensing system to be rolled out later.
Eric’s philosophy about serving this market is spot on. He sees it as a huge business opportunity — and we know that from the numbers. But he also has his heart in it, wanting to help mature adults stay healthy and strong so they can live the lives they want to enjoy for as long as possible.
This seems to be a growing trend in the industry, and I am here for it. I know you’ll enjoy hearing how Eric is creating GenStrong for a bright future.
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